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'Live' tonight from the Rubicon Project Offices TechZulu brings you: an impressive panel of ad network representatives this Thursday, October 2 from 6:30pm -7:30pm at the CTU theatre located at the Rubicon Project headquarters in West LA (1925 S. Bundy Drive, Los Angeles, CA 90025) to discuss "What's the secret?: How do ad networks work their magic?"

Panelists:
Shayne Mihalka, CEO/ Founder of Underdog Media (former SVP of ValueClick)
Michael Brauch, Media Director, aCerno
Matt Boyd, SVP, ValueClick Media
Tom Alexander, Director of Sales, Dedicated Media
Paul Oronoz, VP of Sales, Southwest Region, Specific Media

Moderator:
Tameka Kee, Staff Writer, Media Post

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The inspiration for End Vacuum came to Einziger largely in part from his love of science.  It is only fitting then that the 45-minute composition opened with a phenomenal presentation by Dr. Brian Cox, a world-renowned British physicist and BBC correspondent.  Cox discussed particle physics and experiments being conducted at the Large Hadron Collider at CERN, the European Organization for Nuclear Research. The Large Hadron Collider is a huge scientific instrument that studies the smallest known particles in order to understand where the universe came from and where it is going.  It is the largest, most powerful, expensive machine ever built by humans.

The show was at UCLA’s Royce Hall and also featured a 3D visualization component, created by Andrew Schwartz.  Schwartz and his team used a process called chromadepth for the 3D visuals.  They used 3D glasses with prisms inside the lenses, which separates color channels.  All of this allows the brain to see red in front of green in front of blue, which then creates 3D content.  They also used a process called 3D video mapping, which modeled the inside of the venue and created a 3D space to project into. The visual effects coordinated with movements of the music.

Einziger will be studying music theory at Harvard in the fall.  He purposely wanted this to be a one time only, live, unedited show.  If you missed it, hope for the DVD release, we’ll keep our fingers crossed.

As their slogan goes "If you get it, share it"  and that is definitely what the TechZulu Crew is going to do tonight for everyone that cannot make it out.  We got it and we are going to share it tonight 'Live' from 7:00pm - 9:00pm PST.   For those of you who do not know what the Social Media Club is all about, here is a little excerpt from their website explaining it:

"Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn."

Tonight: Digital distribution and social discovery are having a serious impact on the music industry. And if we look into the future a bit, the impact is potentially even greater. We are assembling a panel of industry leaders to offer their insights on how the music industry is changing from a variety of perspectives. 'Live', click here.