The Companies that were interviewed:

Roy Rubin - Magento

Magento was a direct response to the emerging new needs of today's online merchants. More than any feature or functionality what their clients really needed was "flexibility." Their primary goal with Magento was to develop a platform that put the control back in the hands of the online merchant and placed no constraints on business processes and flow.

Emad Fanous - Yellowbot

YellowBot is essentially a local search site for finding and reviewing the places you go to in your community (and elsewhere). As an integral part of the site they are building ways for patrons and business owners to exchange tips and experiences.

Ariel McNichol - Mego

A mEgo is a first-of-its-kind multimedia portable profile that allows you to share interactive, dynamic and highly personalized visual representations of yourself across the web.

Frank Addante - Rubicon Project

The Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market, and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of.

Jason Nazar - DocStoc

Docstoc is the online community to find and share professional documents. Docstoc provides the platform for users and businesses to upload and share their documents with all the world, and serves as a vast repository of documents in variety of categories including legal, business, financial, technology, educational, and creative. All documents on docstoc can be easily searched, previewed and downloaded for free.

Lowell Goss - Loud3r

LOUD3R is a network of exhaustive, topic-driven websites. They gather and publish the best content from blogs, news and editorial sites, including photos and videos for any given topic. LOUD3R ranks the content, pushing the most important stories to the top. All the news is published by an automated semantic engine that is guided by human editors, user behavior and community feedback.

Don Mosites - Streamy

Streamy is all about discovering and shareing non-traditional news, including activity, blogs, and all around the net.

Tonight TechZulu will be reporting live at 8pm PST from the Rubicon Offices for the LA Web App Developers Meetup.  Here is a little description of what is going down tonight:

"Our August meetup will be hosted at Rubicon Project on August 5th @ 8pm-10pm. This time around we're going to try three presentations, each 15 minutes in length. Hopefully this will be the best mix of depth of content without putting anyone to sleep and enough topics to keep things interesting."

So click on over to our 'Live' page and join in on the conversation at 8pm PST.

We’ve all heard the phrase, "You learn from your mistakes," but wouldn’t it be nice to fast track beyond a few knee scrapes with the guidance of those who have gone before? Dealmaker Media’s recent Strategy Series at Mannatt, Phelps & Phillips made it possible with a roundtable featuring four entrepreneurs who candidly shared anecdotes from their successes and failures. Here are just a few noteworthy soundbites. Check out our video for full coverage.

Part 1

To learn more about Dealmaker Media and its other Los Angeles events, visit www.dealmaker.com/la.html

To view the rest of the Founder Wisdom hit the Jump.

Can't make it to tonight's Social Media LA event? Not a problem. TechZulu will be providing live coverage of tonight's event from the Mahalo office. For details about tonight's coverage, visit the Upcoming event's post here.

For those of you that would like to learn more about the Social Media Club organization and what the club is about, check out the Social Media Club homepage.This is a nationwide organization and  Jackie Peters, from Heavybag Media, put together last month's Social Media Club LA Chapter's first meeting.

Here's the brief intro about the Social Media Club that is referenced directly from the organization's site:

"Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn."

To view tonight's live stream, click here: Techzulu's Social Media Club LA Live Stream