Tomorrow starting at 8pm PST We will be live streaming (click here to view live stream) the "Action Sports + Social Media Marketing Mash Up" event put on by SoCal Action Sports Network.  The group has expanded beyond Action Sports to include brands from Consumer Electronics, Music & Entertainment, Food & Beverage, Automotive & Motorsports, as well as our growing college student consumer community.

What should you do?
1. If you're coming LIVE in person, you might want to prepare a few questions ahead of time for the panelists
2. Whether you can attend or not, SHARE the event link with your relevant colleagues, partners, friends and clients
3. If you can't attend, you can watch the event live and submit questions via the TechZulu live stream and Twitter. The hashtag is #SCASN

This is a paid event and will cost you $20 for the discounted online price and $40 at the door.  So get the online price here (http://bit.ly/1SlFV7)

When: Wed. Nov 18th, 7:00-9:30 pm
Where: Hyatt Irvine, 17900 Jamboree Rd Irvine, CA 92614
What: Networking event

You'll get to hear from and meet an amazing panel of guest speakers talk about their formulas for success using innovative new media-style marketing and social business.

Panelists include:

Malcolm McCassy:

He’s everywhere, knows everyone and hangs out with all the coolest people including the top athletes in Action Sports. He’s been a guest star on MTV’s hit show “MADE” and THE voice of top brands like Alpinestars, currently FMF VP Mktg Int’l, and President, Ethika Inc. …Malcolm has grown up in the sport of Motocross and has lived his passion for riding and working with the best athletes and brands in the world. He’s a great example of how to build “your” personal brand to take it to the next level. |

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Gregory Ferenstein, Fast Company Magazine

Fellow at the University of California Center for the Study of Democracy and an Expert Blogger for Fast Company. Gregory is a speaker and writer in the areas of technology, politics, and business. As a Democracy Fellow, Gregory researches the political psychology of organizations like Google and the Obama Administration, and their relation to the distinctive attitudes of Generation Y. He also also holds a Master’s degree in Mathematical Behavioral Sciences.

Valerie Michaels

Valerie is the founder of City Publicity, and has widespread experience in numerous verticals, including film and television, women’s organizations, celebrity events and associations, media relationships and corporate messaging and branding. She is one of the only publicists embedded in the action sports arena and was responsible for the publicity surrounding the largest media event in the history of action sports and skateboarding; Danny Way’s Great Wall of China jump.

Valerie’s past clients include Michael Morton and the N9NE Group Las Vegas, Dallas, and Chicago, The Palms Casino and the launch of Playboy Club Las Vegas, creation and execution of the Polaroid Malibu Beach House ’06, RipeTV, launch of DirecTV’s CD USA, Director Vincent Gallo, iCandy productions and MTV’s MEET THE BARKERS, Travis Barker and Famous Stars and Straps, Olympic gold-medalist Shaun White, MTV personality and pro skateboarder Rob Dyrdek, to name a few.

Efren Toscano, CEO/Co-Founder TechZulu

Efren Toscano Co-Founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in Southern California tech and media space, TechZulu is rapidly growing to be the hub for Southern California technology companies news source.  The site’s videos have been featured on Southern California’s cbs2 and Efren has been selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. Efren divides his time between San Diego, Los Angeles and tech events around the US.

Yup that is right folks I'm going to be speaking for the first time :) So I better see everyone on the live stream!

AGENDA
7-8: Check-in, Cocktail Reception & Networking
8-9:30 Panel, Q&A