It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.
Apps & Software
If you ever have the opportunity in life to check out the Mall of America, a United States icon, I highly recommend it. Heir to the largest mall in America, and an empire started by his grandfather that now includes banks and manufacturing companies, Mark Ghermezian joined the family business but left the family empire last year to jump on the tech startup bandwagon.
Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector.
The Series C financing from VantagePoint Capital Partners with participation from Baird Venture Partners and some of its investors puts the firm’s financial nerve to a total $54.3 million.
The “TenHands” name emerged from the concept and philosophy of John Wooden, the UCLA basketball coach, who emphasized the value of teamwork and insisted that all ten hands (five players) touch the ball before shooting. TenHands’ vision is to enable every person and organization to collaborate more effectively and get more done together anywhere without boundaries.