So far, I’ve covered how to decide which type of app you’re looking to create and how to use your market research to decide what features you want your app to have. The next phase in making a great app is the creation of solid User Stories. Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users.
Apps & Software
Customer loyalty, one of those seemingly innocuous facets of both large and small scale businesses that can be easily overlooked, but generally understood as ultra important to how well a business thrives. You’ve taken care of the 1) product, 2) marketing, 3) overall experience (to garner positive reviews), but then what? How do you guarantee a simply favorable review versus a regularly returning loyal customer?
Have you ever found yourself standing in a crowded bar during happy hour, waiting for what seems like hours to get a drink or food? Don’t feel bad, we’ve all been there before. You stand around hoping to catch the bartenders attention. When you finally do, you order up your round and snacks. Then you get to think about starting a tab or cashing out? Should you have ordered an extra drink so you don’t have to fight through the crowd again?
All you hear about these days is Mobile. Companies are spending more time and money on their mobile sites than their full-fledged website. It’s hard to even watch a TV commercial without some sort of mobile app shout out. You read in newspapers that app downloads hit an all-time high, nearly every week (now at 1 billion in a week iOS + Android). Yet did you know that only 38% of adult Americans even have a smart phone?
Once upon a time we had inboxes with messages only from friends and family or work. An inbox that could be managed in a matter of minutes rather than hours or days. Then the Internet grew up. The chain letters started coming in strong. You HAD to sign up. You didn’t want to be that person responsible for breaking the chain. However after passing on a few, you inbox started to show signs of being cluttered.
Youtube.com, 48 hours of uploads every minute and three billion views daily, according to Youtube.com’s official blog in May of 2011. With consumption of online video up “400% with the release of the Iphone 3G back in 2009” (MacRumors, Eric Slivka) and the numbers ever growing, it would be tough to testify that we aren’t as a globe, obsessed with online video. With producing at our finger tips, we can film our lives to post for the word to see.
We’ve all become so used to having Microsoft in our lives that we’ve started to take their products and services for granted. We don’t think about how much Microsoft does to make our lives easier, especially at work. However, Microsoft is behind the scenes at most businesses – both large and small – enabling them to operate more efficiently and grow more quickly.