Business

AdRev has been administering music copyrights and monetizing millions of YouTube videos for over two years. They have partnered with major recording labels such as Universal Pictures and Warner/Chappell Production Music. AdRev has claimed and monetized over 10 million YouTube videos for larger parties.

Amazon.com’s new Amazon Art, is stocking over 40,000 works of fine art from over 150 prestigious galleries and dealers located around the country, including Paddle8, Holden Luntz and McLoughlin Gallery, Modernbook and Catherine Person.

The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. However, the right e-commerce technology and marketing is necessary to get your brand the exposure it needs to be seen.

Facebook has today partnered with OpenTable to allow users book tables via a Facebook app dubbed Facebook Pages for restaurants.
According to Facebook,”The update represents a new way of discovering and booking great dining experiences, all within the Facebook mobile app. There’s no need to visit a separate mobile site or open a separate app.”

Do you understand your true business costs? Do you know how much it really costs to run your business? If you don’t really understand your fixed and variable costs, how can you make sure that you are covering them?

In West Hollywood, Los Angeles last night, Werner Herzog’s new documentary, “From One Second to the Next” premiered at the Silver Screen Theater located within MOCA’s Pacific Design Center followed with Q&A from the legendary director himself.

“How can I connect with investors?” is one of the most common questions I hear from early-stage entrepreneurs. “Connect” is a good word to use. If you’re looking for funding, you don’t just want to “meet” investors, shake their hands and give them your quick pitch. You want to “connect” with them, to really make a deeper connection.

Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners, SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients.

Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.

One of the hotter topics at the last Silicon Beach Fest (SBF) in Santa Monica was the exodus of homegrown tech talent. Some refer to it as “brain drain.” Others call it “talent flight,” while academics coined the phrase “mind migration.”