Business

“How can I connect with investors?” is one of the most common questions I hear from early-stage entrepreneurs. “Connect” is a good word to use. If you’re looking for funding, you don’t just want to “meet” investors, shake their hands and give them your quick pitch. You want to “connect” with them, to really make a deeper connection.

Social media aggregator RebelMouse recently raised $10.25 million in Series A funding led by Oak Investment Partners, SoftBank, Sterling Investment Partners and Michael Lazerow in a move that will help the firm power clients sites to better engage their audiences and nab in more clients.

Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.

One of the hotter topics at the last Silicon Beach Fest (SBF) in Santa Monica was the exodus of homegrown tech talent. Some refer to it as “brain drain.” Others call it “talent flight,” while academics coined the phrase “mind migration.”

If the point of a business is to make money, then obviously you want to be very careful when it comes to managing that money. Your bank is key in this matter. Choosing a banking solution is one of the most important decisions you need to make as a startup. Your bank is more than just a place to store your money; it’s a tool to help you to minimize your financial risks and to manage your cash flow.

This month TechZulu is heading to NextSpace Coworking in Culver City! For those unfamiliar, held the last Friday of every month, TechZulu Final Fridays (#TZFF) are a creative blend between mentorship, networking event, startup showcase, and community celebration. Join us as we introduce you to featured faces and spaces across our great city, highlighting the many flavors of innovation that make up the LA tech ecosystem…plus plenty of free food and drinks.

Chicago- based baseball couple, Chris and Tracy Hayes are the founders of the new flik app. The flik app is a new social video platform developed for the iOS, utilizes short videos for sharing and discovering. Chris and Tracy talk with TechZulu about the flik app, social media, and startup advice.

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like.

We’d like to think the successful testing was a result of diligence in our communication and persistence with our test users, but in reality we were just lucky to have the perfect test group. How was the group assembled? To loosely quote Vinny Gambini, did we “voir dire” potential test users to a point we were “more than satisfied”? We wish we could say yes, but the truth is, our test users simply came from our closest network of friends and co-workers

It can be a confusing world to seek funding when you’re just starting out and Silicon Beach Fest (#SBF) was a great place to learn what investors are looking for, meet investors of all levels in a collaborative environment, network with like-minded entrepreneurs, and develop relationships to further your dream and business.