AdRev has been administering music copyrights and monetizing millions of YouTube videos for over two years. They have partnered with major recording labels such as Universal Pictures and Warner/Chappell Production Music. AdRev has claimed and monetized over 10 million YouTube videos for larger parties.
The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. However, the right e-commerce technology and marketing is necessary to get your brand the exposure it needs to be seen.
Facebook has today partnered with OpenTable to allow users book tables via a Facebook app dubbed Facebook Pages for restaurants.
According to Facebook,”The update represents a new way of discovering and booking great dining experiences, all within the Facebook mobile app. There’s no need to visit a separate mobile site or open a separate app.”
“How can I connect with investors?” is one of the most common questions I hear from early-stage entrepreneurs. “Connect” is a good word to use. If you’re looking for funding, you don’t just want to “meet” investors, shake their hands and give them your quick pitch. You want to “connect” with them, to really make a deeper connection.
Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.