One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.
Technology is essential for businesses that want to gain an edge over competitors in today’s world. Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. However, many business owners neglect to take advantage of these new technologies because they believe that they are only available to large corporations.
Entrepreneurs and startups operate within a David versus Goliath environment. With small budgets, limited staff and inexperience, they somehow have to find a way to make a name for themselves, and compete against much bigger organizations. Big data offers many promises in a number of different industries, but does it have the ability to help small businesses?
Since we live in a technical age and since businesses are essentially fueled by technology, it is vital to know who to call on when you need one thing or another. There are various tech savvy groups of people that can assist businesses in their development, implementation and use of technology. Some people think that all of these people go by the same title, but this is not true.
Security breaches have become all too common in recent years. Whether it’s the breach at Target that revealed the information of millions of customers or the Sony hack that caused so much controversy, security breaches can cause a lot of damage, often taking years to recover. Beyond cyber attacks, many people and businesses around the world are still trying to come to grips with the recent revelations of government surveillance from Edward Snowden.
The startup ecosystem is not just made up of entrepreneurs and investors; it also includes lawyers, bankers, HR and payroll providers as well as financial services providers. These service providers do more than provide a service; they are partners and important players within your startup ecosystem, providing guidance, connections, and support.
Without a doubt, when looking to technology, one can see it has changed the way we do business. Even thinking back 20 years, you can see that businesses have changed, for the better. While true, many entrepreneurs don’t take advantage of this or understand why technology is so crucial to helping one achieve higher profits and find more clients.