“How can I connect with investors?” is one of the most common questions I hear from early-stage entrepreneurs. “Connect” is a good word to use. If you’re looking for funding, you don’t just want to “meet” investors, shake their hands and give them your quick pitch. You want to “connect” with them, to really make a deeper connection.
Marketing tools may change, the way consumers discover products may change, and consumer behaviors may change, but one thing that remains constant is the consumer adoption process. In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. I have seen some failures and I have witnessed some successes. What is interesting to me is how important it is for businesses to truly understand the 5 stages of the consumer adoption process and the important role this process plays in creating a successful marketing strategy.
If the point of a business is to make money, then obviously you want to be very careful when it comes to managing that money. Your bank is key in this matter. Choosing a banking solution is one of the most important decisions you need to make as a startup. Your bank is more than just a place to store your money; it’s a tool to help you to minimize your financial risks and to manage your cash flow.
This month TechZulu is heading to NextSpace Coworking in Culver City! For those unfamiliar, held the last Friday of every month, TechZulu Final Fridays (#TZFF) are a creative blend between mentorship, networking event, startup showcase, and community celebration. Join us as we introduce you to featured faces and spaces across our great city, highlighting the many flavors of innovation that make up the LA tech ecosystem…plus plenty of free food and drinks.
We’d like to think the successful testing was a result of diligence in our communication and persistence with our test users, but in reality we were just lucky to have the perfect test group. How was the group assembled? To loosely quote Vinny Gambini, did we “voir dire” potential test users to a point we were “more than satisfied”? We wish we could say yes, but the truth is, our test users simply came from our closest network of friends and co-workers