Being an entrepreneur is about, “The journey through the ‘NO’ to get to the YES’ ” said by Ryan Caldbeck, CEO of CircleUp, on a panel at the Connections Conference in Indianapolis. CircleUp is an online social marketplace that supports direct equity investments from individual investors to small private consumer and retail companies. He was talking about the history of VitaminWater and how the creator went through bankruptcy, had a failed marriage and spent years going from local mom n’ pop to mom n’ pop store trying to convince each one to carry Vitamin Water out of his car… eventually it went national as we all know
Even though Lyft nor Sidecar presented at TechCrunch Disrupt 2012 they need to be mentioned as they were a huge time saver both getting from after party to after party and also to get to the airport.
Lately there has been a non cab, “hire your neighbor”, kind of transportation craze. Here in LA we have a towncar service called Uber that with a tap of an app we can get a door to door town car service ride.
Founded in 2001 by 3 German MBA students, Carpooling connects people in over 40 countries and is available in English, French, German, Greek, Italian, Polish and Spanish.
The carpooling team has also grown, from the original three co founders to now over 50 people with one goal: to offer a new, sustainable transport alternative to all.
It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.