Marketing

It’s unbelievable how often start up founders stifle their company from growing by not knowing how to effectively communicate their brand. From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention.

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector.

The Series C financing from VantagePoint Capital Partners with participation from Baird Venture Partners and some of its investors puts the firm’s financial nerve to a total $54.3 million.

That’s right folks TechZulu is hooking you up with 10 Free Tickets (a $1500 value) to this upcoming event, which is going to be jammed pack with great speakers, and information you don’t want to miss. So how do you get these tickets? Simple! Simply tell us in the comments below why you think you’d be the best candidate to attend this event and our awesome TZ Staff will choose the best response. And BAM free ticket!

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Formerly an area considered PayPal’s domain, new companies are setting up shop in the online payments sector and capitalizing on what they say is the giant’s weaknesses.

TechZulu caught up with the founders of WePay and bring you the latest.

A tweet by Yahoo CEO Marissa Mayer on August 9th caused a stir in the tech scenes. A new venture fund had been launched, not because it was her husband’s but it was a totally unique and different fund and a timely move.

The Thursday launch of Data Collective demonstrates the increasing uptake of Big Data and signals a new door for entrepreneurs building Big Data companies.

The startup has released free online educational materials in beta to the public. The Boston based startup says on its site, its making the world’s open educational content more useful for students by connecting them with the wealth of high quality, openly licensed, and free educational content created by leading education experts with more than 20 years in the field.

Former Spotlight: LA Tech Company Zugara announces its Webcam Social Shopper availability for PrestaShop merchants worldwide.
The Webcam Social Shopper (WSS), is now available as an official module for PrestaShop’s apparel merchants. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.

It is a particular problem for a niche crowd: Creatives design amazing things for others but often have problems finding simple solutions to present their own creative portfolios. Enter Iconify.co, the pre-launch portfolio management solution for creative by creatives. Iconify solves this portfolio management problem by streamlining the portfolio process into a clean and simple template that transforms portfolio work into a website and mobile app that is easily shared and viewed on any device, complete with analytics on the backend.

Fanzila, a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added “Contact Us,” “About Us,” and RSS apps to its offering. But what’s more noteworthy is how Fanzila is spreading the word.