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Written by Andrew Warner

Monday, 28 July 2008 10:42

A venture capitalist recently asked me to help him find another Frank Addante, founder of The Rubicon Project. VCs love Frank because he's bankable. He has a history of launching big Web successes, including L90, which went public and then was bought by DoubleClick in 2001. Plus he's "a force of nature", as Sumant Mandal of Clearstone described him to me. Most entrepreneurs seem to lose their edge after their first big success, but Frank's always at his desk, out with clients or meeting new people.

I can't help VCs find another Frank, but I recently had a chance to sit down with him to learn how he got where he is. In this interview, Frank and I talked about his past 5 businesses and what he's doing to make this one his biggest success yet.

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Frank Addante

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Michael Dorausch said:

	Nice work Andrew. I love the people at Rubicon, they have great energy.
	report abuse vote down vote up

July 28, 2008 | url
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adi sinner said:

	too bad we rock more.
	report abuse vote down vote up

July 28, 2008 | url
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Jeremy Campbell said:

	I can't believe it took companies like Rubicon so long to realize aggregating online ad networks would maximize site's revenues. Good job Frank and Rubicon.
	report abuse vote down vote up

July 29, 2008 | url
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Nicole said:

	Andrew so needs his own TV show. Great interview. Always a pleasure to hang with the TechZulu crew. Thanks for coming to the office and for all you do to promote SoCal's talent.
	report abuse vote down vote up

July 29, 2008 | url
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Frank Addante said:

	Thanks for coming to our Thursdays in the Mix event guys! Andrew - thanks for the interview - you have some mad interviewing skills! It was a lot of fun!
	report abuse vote down vote up

July 29, 2008 | url
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Michael Dorausch said:

adi sinner said:

Jeremy Campbell said:

Nicole said:

Frank Addante said:

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09:00 AM
Aivea Sharepoint 2007 Training

07:00 PM
The Rancho Cucamonga MySQL January Meetup

06:30 PM
Social Media Club LA - Focus on Film

07:00 PM
LA Tech January Meetup

07:00 PM
LAJUG - LA Java Users Group

07:30 PM
ExecTec Networking Dinner

08:00 PM
The Hollywood Web Television January Meetup

07:00 PM
Jason Calacanis Fireside Chat

07:15 PM
Startup Networking Group Meetup

12:00 PM
ThursdayLunch on the Promenade

07:00 PM
San Gabriel Valley Linux User Group

12:00 PM
Mixergy Lunch 2.0 @ EMG Orange County