Items Tagged With Jackie PetersThere are 6 items tagged with Jackie Peters. You can view all our tags in the Tag Cloud
'LIVE' Tonight at the Social Media Club Los Angeles
As their slogan goes "If you get it, share it" and that is definitely what the TechZulu Crew is going to do tonight for everyone that cannot make it out. We got it and we are going to share it tonight 'Live' from 7:00pm - 9:00pm PST. For those of you who do not know what the Social Media Club is all about, here is a little excerpt from their website explaining it: "Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn." Tonight: Digital distribution and social discovery are having a serious impact on the music industry. And if we look into the future a bit, the impact is potentially even greater. We are assembling a panel of industry leaders to offer their insights on how the music industry is changing from a variety of perspectives. 'Live', click here.
Live Streaming of Tonight's Social Media LA Event
Can't make it to tonight's Social Media LA event? Not a problem. TechZulu will be providing live coverage of tonight's event from the Mahalo office. For details about tonight's coverage, visit the Upcoming event's post here. For those of you that would like to learn more about the Social Media Club organization and what the club is about, check out the Social Media Club homepage.This is a nationwide organization and Jackie Peters, from Heavybag Media, put together last month's Social Media Club LA Chapter's first meeting. Here's the brief intro about the Social Media Club that is referenced directly from the organization's site: "Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn."
To view tonight's live stream, click here: Techzulu's Social Media Club LA Live Stream
Mixergy Strut Your Stuff
Guest post by Alex Reich of alexreich.com Getting good feedback from a colleague you respect is useful; getting it free from a professional is better; but getting advice from four seasoned professionals in a peer environment at one sitting is priceless. I was lucky enough to be one of those facing the firing squad below and would gladly do it again with my next startup. There are a lot of valuable gems of advice in these videos. Special thanks to the sponsors (including TechZulu) and especially Andrew Warner of Mixergy for putting on the event. The Panel of Experts: Sean Percival on SEO
To view the rest of the event hit the jump. Read More About Mixergy Strut Your Stuff...
Putting the Social in Social Media - Social Media Club LA Hosts its Second Meeting: A Social Media Primer
Guest post by Jackie Peters of Heavybag Media
It was my pleasure to host the second meeting of the LA chapter of the Social Media Club. This month's meeting featured a panel of social media rock stars. The goal of the evening was to get everyone on the same page with a working concept of what social media is and how it can be used in various aspects of communication. Panelists included Brian Solis of FutureWorks PR, Nicole Jordan - PR guru with Rubicon Project and Clearstone Venture Partners, social media consultant Robert Richman and Michael Dorausch - a chiropractor who regularly uses social tools to promote his business. The meeting was held at Mahalo HQ in Santa Monica. Done SEO was kind enough to bring in the wine, which helped liven up the event. The panelists shared their thoughts and experiences with the audience regarding the definition of social media, its place in the world, its influence on markets and its impact on brands. The question of "who owns social media" was brought up. Many departments and disciplines are hopping on the social media band wagon and there's lots of hype floating around in all directions. But which department within an organization should be responsible ultimately? IMHO it needs it's own department. But for the time being, until that gets sorted out, most panelists seemed to agree that it belongs more in customer service than anywhere else. This is because of the element of human interaction that is so vital within the social space. An audience member brought up the fact that companies are now writing computer programs to simulate a live chat with automated conversation responses. These computer programs are designed to detect when the conversation is not going all that well and at that point redirects to an actual live person, with the person on the other end never has any idea. I'd hate to see anyone try to pull something like that in the social space, but it could happen. Brain Solis brought up the point that social media was a real game changer for brands. We delved into that statement a bit further to get to the meat of it. What makes social media a game changer for brands is the bottom-up versus top-down nature of the platform. In all other forms of brand communication, other than possibly WOM, the brand is in control of the message, the brand issues the message and people are either receptive or not. In the social landscape it's up to a brand to participate with the community in order to become integrated into the multi-dimensional communication streams that are flying around the interwebz faster than you can imagine. I'm really looking forward to the next meeting, possible topics include: the anthropology of the social web, digital discovery and distribution, politics on the social web, or possibly using the social web for social change. Let me know what you'd like to learn at our next meeting!
To view the live footage starting from the audience questions, click the jump. Read More About Putting The Social In Social Media - Social Media Club LA Hosts Its Second Meeting: A Social Media Primer...
SMCLA 'Live' Tonight: Is Social Media Changing the Face of Politics
Tonight TechZulu will be bringing you Social Media Club LA 'Live'. Today's subject is perfect for what has just happened during election day yesterday. Come find out if Social Media is changing the face of politics and focus on the ways in which social media have effected the political process and political outcomes in the US. You can come join us at Mahalo's offices or view it live here.
Panelist Include: Jason A. Kiesel Founder & CEO FreedomSpeaks, LLC
James Lee President Lee Strategy Group
Tony Katz CEO/co-Founder of Aweli, Inc.
Leo Briones President and Founder Centaur North Strategic Communications http://centaurnorth.com/campaignNews/campaignNews4.html
Co-Moderators:
Jackie Peters Founding Partner, Heavybag Media - http://blog.heavybagmedia.com Director, Social Media Club LA - http://socialmediaclub.la
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