The Companies that were interviewed:

Roy Rubin - Magento

Magento was a direct response to the emerging new needs of today's online merchants. More than any feature or functionality what their clients really needed was "flexibility." Their primary goal with Magento was to develop a platform that put the control back in the hands of the online merchant and placed no constraints on business processes and flow.

Emad Fanous - Yellowbot

YellowBot is essentially a local search site for finding and reviewing the places you go to in your community (and elsewhere). As an integral part of the site they are building ways for patrons and business owners to exchange tips and experiences.

Ariel McNichol - Mego

A mEgo is a first-of-its-kind multimedia portable profile that allows you to share interactive, dynamic and highly personalized visual representations of yourself across the web.

Frank Addante - Rubicon Project

The Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market, and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of.

Jason Nazar - DocStoc

Docstoc is the online community to find and share professional documents. Docstoc provides the platform for users and businesses to upload and share their documents with all the world, and serves as a vast repository of documents in variety of categories including legal, business, financial, technology, educational, and creative. All documents on docstoc can be easily searched, previewed and downloaded for free.

Lowell Goss - Loud3r

LOUD3R is a network of exhaustive, topic-driven websites. They gather and publish the best content from blogs, news and editorial sites, including photos and videos for any given topic. LOUD3R ranks the content, pushing the most important stories to the top. All the news is published by an automated semantic engine that is guided by human editors, user behavior and community feedback.

Don Mosites - Streamy

Streamy is all about discovering and shareing non-traditional news, including activity, blogs, and all around the net.