Launch 10 started as an idea between a bunch of closely networked people who had previously worked together on various projects and startups. The idea is basic, take the 10 best, but simple ideas we can come up with and kick them out over the span of 1 year.

Their business model forces us to think big, but develop small to maximize our return on investment. Each project has a very limited amount of human and financial resources allocated to it. If a feature does not fit into that scope, it is dropped. They are forced to think about every feature and to make sure it fulfills a core requirement and that it is not feature creep. This keeps the product lean, the user interface simple, and maximizes usability for the end user.