It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition.

Playing with Avengers and Star Wars toys is about to reach a whole new level of cool! Disney just announced their new line of wearable toys which will combine hardware, sensors with cloud and Bluetooth to create embedded play experiences. Picture laser tag, on steroids!

Finding the right musicians to perform with at clubs, special events, festivals, and concerts has never been easy for bandleaders, or even skilled industry pros, since there are so many variables such as location, experience and skill level, and knowledge of musical repertoire. Gigmor intends to reinvent the ways in which musicians and bands are connected with paid gigging opportunities and the way industry talent buyers discover new talent through its social network for musicians, bands and industry talent buyers

If you keep a smartphone or tablet long enough, it loses resale value to the point that it may eventually end up sitting in a drawer somewhere, gathering dust (try selling an iPhone 3 on Craigslist these days…). Technology advances so quickly that within a couple years, many of these devices are pretty much useless for their original purpose.

After wrapping up work for a national professional women’s organization where I spoke to hundreds of women in all industries, in all levels of their profession, in all areas around the country on a daily basis; attended numerous amazing conferences and special events with panels of female tech founders, entertainment professionals and executives at all levels of their business over the past six months; and read about women who have achieved major success in their fields, I have discovered the following observations to be true about women in business:

The growth of the Internet of Things has been a rapid one, to say the least Fast Company describes the wild west of this new frontier as something akin to the wide-eyed optimism and endless possibilities offered by the first push in the Internet’s popularity during the 1990s. The playing field is wide open and one area seeing a lot of attention is the integration of the IoT into transportation.

Wearing a specially designed Oculus VR helmet, driver Matt Powers races a real car in a menacing virtual world, while all the time driving blind to the real world.

Do you remember movies about the future where everything is controlled by machines? Look back at the Skynet computer from The Terminator, V.I.K.I from I, Robot or Alice from Resident Evil.

The hype surrounding cloud computing is not easily dismissed, especially considering how many businesses are adopting it for their operations. The benefits of the cloud are by now well-documented, helping companies become more productive, reach news levels of capabilities, and save on costs in the long run. All of these advantages are impressive enough on their own, and cloud adoption levels reflect how much faith businesses are putting in the technology.

TZ Tech Crawl is back this month and heading to Hollywood! Come take a tour of some of the hottest LA Tech companies and Co-Working spaces filled with Startups & Entrepreneurs located in Hollywood!