Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Think of your executive summary as the halfway point between your elevator pitch and your business plan—you have about 2 pages (give or take) to communicate your value proposition and get you to the next stop on your startup journey.
TechZulu is excited to invite you to the 2014 Startup and Entrepreneurial Forecast taking place on Tuesday Jan. 28 in Santa Monica. We will have a line up of amazing panelist who will share their insights and forecast for startup trends in 2014. Topics of discussion will be Wearables Technology, Bitcoin, SaaS, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2014, creating value with your company, hiring problem solvers, and building a sensible businesses.
When most of us think of AT&T (or most telecommunications companies), we immediately go into tirades about things like how our phone calls always drop at that one spot on the freeway, or how our cable went out a few times last month, or how much we’ll be rebelling against the price of roaming charges for using our tablet in another country. Unfortunately most of us don’t realize, or perhaps appreciate, what it takes to keep millions upon millions of people – literally all over the planet – connected to the people, places and things we love… 24 hours a day, 7 days a week, 365 days a year.
I love LA and I love the startup ecosystem. I actually think Los Angeles, and arguably New York, is far and away the best place to launch a product than San Francisco and the rest of the bay area. The reason is up in Northern California, it’s a huge community of early adopters and it’s fairly homogenous. In Los Angeles, if you launch a product or a services company and its tech in nature, you are getting a better litmus test. There are more diverse communities here. People give you a better feel if your product has legs.
It’s a bit pricier ($30) compared to what I’d think is the next best competitor, the Camelback Groove, which is cheaper yes, but uses a filter that looks like a more traditional Brita (worth testing in a side-by-side I’m sure), but I’ll be completely candid when I say… I love products with a story. And you get stories when you have conversations.