Items Tagged With Clearstone Venture PartnersThere are 4 items tagged with Clearstone Venture Partners. You can view all our tags in the Tag Cloud
Clearstone Offers Insights on Mobile Marketing
Clearstone's Santa Monica office served as host for the most recent DealMaker strategy series on mobile advertising. TechZulu sat down with Managing Director William Quigley after the round table to get the VC outlook on this market opportunity, and what challenges must be addressed for mobile marketing to achieve wide scale success. (Video to come.) We have the full round table discussion for your viewing pleasure.
To view the rest of the discussion Click the jump. Read More About Clearstone Offers Insights On Mobile Marketing...
Mixergy Forum: How to Raise Venture Capital
This is a guest post from Andrew Warner, Founder of Mixergy
To help startups navigate through the funding process, Mixergy recently invited two speakers to talk about how to get investment for a new business. William Quigley, Managing Director at Clearstone Venture Partners, spoke from the point of view of an investor. Read More About Mixergy Forum: How To Raise Venture Capital...
Putting the Social in Social Media - Social Media Club LA Hosts its Second Meeting: A Social Media Primer
Guest post by Jackie Peters of Heavybag Media
It was my pleasure to host the second meeting of the LA chapter of the Social Media Club. This month's meeting featured a panel of social media rock stars. The goal of the evening was to get everyone on the same page with a working concept of what social media is and how it can be used in various aspects of communication. Panelists included Brian Solis of FutureWorks PR, Nicole Jordan - PR guru with Rubicon Project and Clearstone Venture Partners, social media consultant Robert Richman and Michael Dorausch - a chiropractor who regularly uses social tools to promote his business. The meeting was held at Mahalo HQ in Santa Monica. Done SEO was kind enough to bring in the wine, which helped liven up the event. The panelists shared their thoughts and experiences with the audience regarding the definition of social media, its place in the world, its influence on markets and its impact on brands. The question of "who owns social media" was brought up. Many departments and disciplines are hopping on the social media band wagon and there's lots of hype floating around in all directions. But which department within an organization should be responsible ultimately? IMHO it needs it's own department. But for the time being, until that gets sorted out, most panelists seemed to agree that it belongs more in customer service than anywhere else. This is because of the element of human interaction that is so vital within the social space. An audience member brought up the fact that companies are now writing computer programs to simulate a live chat with automated conversation responses. These computer programs are designed to detect when the conversation is not going all that well and at that point redirects to an actual live person, with the person on the other end never has any idea. I'd hate to see anyone try to pull something like that in the social space, but it could happen. Brain Solis brought up the point that social media was a real game changer for brands. We delved into that statement a bit further to get to the meat of it. What makes social media a game changer for brands is the bottom-up versus top-down nature of the platform. In all other forms of brand communication, other than possibly WOM, the brand is in control of the message, the brand issues the message and people are either receptive or not. In the social landscape it's up to a brand to participate with the community in order to become integrated into the multi-dimensional communication streams that are flying around the interwebz faster than you can imagine. I'm really looking forward to the next meeting, possible topics include: the anthropology of the social web, digital discovery and distribution, politics on the social web, or possibly using the social web for social change. Let me know what you'd like to learn at our next meeting!
To view the live footage starting from the audience questions, click the jump. Read More About Putting The Social In Social Media - Social Media Club LA Hosts Its Second Meeting: A Social Media Primer...
William Quigley on Mobile Advertising
For those who might not know of William Quigley here is a short bio:
"William Quigley is a managing director at Clearstone Venture Partners. During his first two-and-a-half years with the firm, he worked out of the idealab! incubator and helped launch and lead investments in many idealab! backed companies including Homepage.com, FreePC, FreeMusic.com and Paymybills.com. William’s current portfolio reflects his belief in the enormous opportunity in the wireless consumer and enterprise markets (AOptix, SoonR, Meru Networks, Novariant). He is also focused on emerging companies offering managed services in the enterprise and consumer sectors (Communicado, Spock Networks). William is a member of the board of directors of AOptix Technologies, Communicado, Meru Networks, Novariant, SoonR and Spock.com. William joined Clearstone from Mid-Atlantic Venture Funds, where he invested in early- stage communications companies targeting the software, equipment and service sectors. At MAVF, he was responsible for investments in Integrated Chipware, a real time embedded OS developer, Wisor Telecom, an OSS vendor to telecom service providers and NexTone Communications, a manufacturer of voice over IP equipment. William received his MBA, with distinction, from Harvard Business School, and holds a BS in Accounting, with honors, from the University of Southern California." William goes into the mobile advertising space and what he views the future will be. He also goes into what he personally feels about the future of iphone and mobile video. |
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