The holidays are here, bringing with them the annual boost in retail purchases. According to a recent survey, around 40 percent of U.S. consumers are ready to increase their spending this season, and the tech industry in particular is sure to see a lot of that business. If you’ll be catering to electronics consumers in the coming weeks, take advantage of these simple tips to make sure your holidays are merry and profitable.
Entrepreneurship is thriving in the United States with approximately 543,000 new businesses created each month, according to Forbes. Starting a business, therefore, is not a hard thing to do, but getting the first client can be a daunting task. Here are five tips that will help you get your first business deal.
Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.
This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming.
Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.
Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.

Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All
Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. Time sure flies when you’re having fun, or building a startup. The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.
CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months. Born on the shores of Santa Monica, California, the company is taking its beta-tested Cv3 platform out into the public today.











