SnapMyAd is an iOS app that allows Instagram users to monetize their smartphone photos if they let brands use them in their promotional campaigns. The free iOS app connects consumers with their favorite brands on Instagram and rewards them for their best Instagram photos. Consumers have complete control over which brands they interact with, for what perk or reward and which photos they are willing to exchange for those brand perks.
Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.
Think about how many images are on the web. Millions, billions, trillions? Yes. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum, recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Photos…the final frontier.
Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.
The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union.
Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree.
Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. Created by founder Toby Daniels, Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” SMWLA will take place next week Sept. 24-28. 2012.
Mimiboard, virtual, 3.0 version notice boards are disrupting publishing and news content aggregation in Africa, influencing even how media houses on the continent relay news.
Retail therapy has long been a rich country’s rite of passage. Although, the way we indulge our retail therapy is changing as quickly as our smartphones. This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).
Getting “Leads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.
