Los Angeles’s premier online marketplace for musicians, Hello Music, launched their mobile application last week. The new iPhone app provides instant access to all the deals on the best instruments, gear, and services. As a musician, you’re always out. Whether you’re on the open road touring the country for your latest show.

Klout, PeerIndex, Kred, and even Empire Avenue need to go away. These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. This is an open call to the people that use these services, or are simply indexed by them, to opt-out and delete your presence on Klout, Kred, PeerIndex and Empire Avenue.

With perhaps the biggest splash of any mobile app launch ever, Word Lens has premiered today with great success. If you haven’t seen it already, Word Lens is a real-time, augmented reality translation service…and it will blow your mind.

Amidst your Friday product releases and celebratory beers to cap a great week, I wanted to remind you that SXSW Accelerator applications are due TODAY! Similar to DEMO and TechCrunch Disrupt, the Austin-based conference is holding a showcase to feature the most exciting startups around. There are categories for Innovative Web Technology, Social Media and Social Networking Technology, Entertainment Technology, News Technology, and Music Technology.