Everything is getting “smart” these days. Basically every device you can think of out there can be connected to the web, stream music and play back videos, serve as a means of communication, etc… To that end, we’re now in a time when those same devices are being developed to become, well, smarter and take on tasks that were once only perceived to be the things of science fiction novels and movies. Case in point: The ability to use voice authentication technology in our homes.
To cap off our 6th year at SXSW and follow up on last year’s amazingly successful Trend Lounge, we knew this year had to be bigger, better, more engaging, and of course, even more fun. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.
I am an incredibly lucky founder. My startup, Pristine, is piggy backing off of the success of Google, and even Apple, in many profound ways. Pre-iPhone, people could only conceive computers as Windows-like desktops. A computer was not a microprocessor running an operating system, but rather a keyboard, mouse, monitor, and Windows. Why?
Why would we want to remove items from the “ok glass” menu? We want users to ‘live’ exclusively in our applications to avoid unwarranted actions such as taking a picture, recording a video, or placing an accidental call. For our company, Pristine, Glass is an enterprise appliance, not a personal device. Glass needs to be completely locked down and Google-free to protect the privacy of patients and respect the policies of the hospitals we serve.














