Retail therapy has long been a rich country’s rite of passage. Although, the way we indulge our retail therapy is changing as quickly as our smartphones. This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).

Los Angeles’s premier online marketplace for musicians, Hello Music, launched their mobile application last week. The new iPhone app provides instant access to all the deals on the best instruments, gear, and services. As a musician, you’re always out. Whether you’re on the open road touring the country for your latest show.

This instalment of the TZ Startup Hotseat is with Jeff Morris Marketing Strategist with Zaarly. Zaarly recently won Startup Weekend LA and have been on fire ever since. Let’s put Jeff in the Hot Seat and see how he does. First however, I would like to point out that LA is 3rd on the list of rollout cities.