items tagged with social media

Tomorrow starting at 8pm PST We will be live streaming (click here to view live stream) the "Action Sports + Social Media Marketing Mash Up" event put on by SoCal Action Sports Network.  The group has expanded beyond Action Sports to include brands from Consumer Electronics, Music & Entertainment, Food & Beverage, Automotive & Motorsports, as well as our growing college student consumer community.

What should you do?
1. If you're coming LIVE in person, you might want to prepare a few questions ahead of time for the panelists
2. Whether you can attend or not, SHARE the event link with your relevant colleagues, partners, friends and clients
3. If you can't attend, you can watch the event live and submit questions via the TechZulu live stream and Twitter. The hashtag is #SCASN

This is a paid event and will cost you $20 for the discounted online price and $40 at the door.  So get the online price here (http://bit.ly/1SlFV7)

When: Wed. Nov 18th, 7:00-9:30 pm
Where: Hyatt Irvine, 17900 Jamboree Rd Irvine, CA 92614
What: Networking event

You'll get to hear from and meet an amazing panel of guest speakers talk about their formulas for success using innovative new media-style marketing and social business.

Panelists include:

Malcolm McCassy:

He’s everywhere, knows everyone and hangs out with all the coolest people including the top athletes in Action Sports. He’s been a guest star on MTV’s hit show “MADE” and THE voice of top brands like Alpinestars, currently FMF VP Mktg Int’l, and President, Ethika Inc. …Malcolm has grown up in the sport of Motocross and has lived his passion for riding and working with the best athletes and brands in the world. He’s a great example of how to build “your” personal brand to take it to the next level. |

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Gregory Ferenstein, Fast Company Magazine

Fellow at the University of California Center for the Study of Democracy and an Expert Blogger for Fast Company. Gregory is a speaker and writer in the areas of technology, politics, and business. As a Democracy Fellow, Gregory researches the political psychology of organizations like Google and the Obama Administration, and their relation to the distinctive attitudes of Generation Y. He also also holds a Master’s degree in Mathematical Behavioral Sciences.

Valerie Michaels

Valerie is the founder of City Publicity, and has widespread experience in numerous verticals, including film and television, women’s organizations, celebrity events and associations, media relationships and corporate messaging and branding. She is one of the only publicists embedded in the action sports arena and was responsible for the publicity surrounding the largest media event in the history of action sports and skateboarding; Danny Way’s Great Wall of China jump.

Valerie’s past clients include Michael Morton and the N9NE Group Las Vegas, Dallas, and Chicago, The Palms Casino and the launch of Playboy Club Las Vegas, creation and execution of the Polaroid Malibu Beach House ’06, RipeTV, launch of DirecTV’s CD USA, Director Vincent Gallo, iCandy productions and MTV’s MEET THE BARKERS, Travis Barker and Famous Stars and Straps, Olympic gold-medalist Shaun White, MTV personality and pro skateboarder Rob Dyrdek, to name a few.

Efren Toscano, CEO/Co-Founder TechZulu

Efren Toscano Co-Founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in Southern California tech and media space, TechZulu is rapidly growing to be the hub for Southern California technology companies news source.  The site’s videos have been featured on Southern California’s cbs2 and Efren has been selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. Efren divides his time between San Diego, Los Angeles and tech events around the US.

Yup that is right folks I'm going to be speaking for the first time :) So I better see everyone on the live stream!

AGENDA
7-8: Check-in, Cocktail Reception & Networking
8-9:30 Panel, Q&A

• Digital distribution
• Social discovery
• Marketing/PR in this new landscape
• DRM
• Democratized content
• Opportunities for indies
• The importance and power of community
• Legal considerations

Getting props when props are due can be a difficult task in the realm of social media.  In the world of real time that we all currently live in being able to get good solid timely feedback is almost crucial.  No body really cares what someone said about your company two years ago or even six months ago for that matter.  Potential customers want to know what other previous customers have said about you 2 days ago. And now with the help of Propadoo you can even see what someone has said about your company 2 minutes ago.

Propadoo is a real-time testimonial and referral system that automatically updates the widget they provide to you that can be placed on your website.  They give you simple tools such as linked images to post on your site, email signatures, or even have people fill out an onsite prop form (available with paid subscription) to get the props you are looking for.  Below is just a few examples:

My favorite is the Little penguin guy :)  Propadoo is also developing a new feature called "Prop Finder" which will scour the social web and find all the positive recognition and deliver them to your props widget.

They are currently in open beta and are looking for people to help them improve their product.  This is something I can see getting pretty big in service provider industries.  No longer needing to go out and ask people to give you a testimonial (which can be a pain in itself), and having it all come in to one spot all on auto-pilot.  That is just what I would be looking for in a system like this.

We interviewed Jim Mueller CEO and Founder of Propadoo at BlogWorld Expo 09.  Watch and find out what onion rings and lolly pops can do for you ;)

This weekend TechZulu will bring you the first west coast unconference on social media and government live.  Gov 2.0 LA will be covering a multitude of themes such as: Language and gov 2.0, women in technology, road blocks and barrier breakers, state and local, the policy pickle and much more.  if you want to be part of this event just click here to register.  If you want a peek of what to expect here is the schedule for the event:

DAY 1: FEBRUARY 5, 2010

7:00 PM
Opening Reception at W Hotel Hollywood
6250 Hollywood Boulevard. Hollywood, CA 90028

7:30 PM
Welcome Remarks

DAY 2: FEBRUARY 6, 2010

8:00-8:30AM
Breakfast & Registration

8:30-9:00AM
Welcome & Introductions

9:00-10:00AM
Agile or Dead: Accelerating Change and Institutional Incompetence

10:00-10:15AM
Break

10:15-11:30AM
Government 2.0: Leadership for Vision, Action and Impact 

Noon-1:00PM
Lunch Time Speaker: Language Standards

1:30-2:30PM
A: Is Everyone Now A Relief Worker? (PC)
B: Bootstrapping a Government Agency - What You Can Learn from Startup (PC)
C: Legal Implications of Gov2.0 (PC)
D: A New Kind of Government Service (PC)
E: Gov 2.0 Videos: What Are You Waiting For? (CS)
F: Transforming Transportation with Social Media (PC)

2:30-2:45PM
Break

2:45-3:45PM
B: OpenNASA/Open Gov (CS)
C: Vision, Action and Impact: Deep Dive Session for Enterprise Collaboration (PC)
D: Sun Tzu and the Art of Facebook: Developing & Implementing Your Social Media Strategy (PC)
E: GovLuv: Connecting Citizens & Government Through Twitter (CS)
F: The Road to Innovations Are Not Paved (CS)

3:45-4:00PM
Break

4:00-5:00PM
A: British Digital Diplomacy: Using Digital Engagement to Help Solve Foreign Policy Problems (PC)
B: Breaking Through the Bureaucracy (CS)
C: Engaging Your Community (CS)
D: Managing Content in Spanish & Other Languages (CS)
E: Working in Canada (PC)
F: Vision, Action and Impact: Deep Dive Session for Community Collaboration (PC)

5:00-5:30 PM
Recap

8:00-11:00PM
Dish Crawl: Register now

DAY 3: FEBRUARY 7, 2010

8:00-8:30AM
Breakfast & Registration

8:30-9:00AM
Recap & Sessions

9:00-10:00AM
A: A Citizen Centered Government: Lessons From Europe (CS)
B: Pillbox Opening Government Pharmaceutical Data (CS)
D: Beyond the Technology..Master Complex Human Dynamics (CS)
E: Government 2.0 Tackles Youth Obesity in Los Angeles (PC)
F: Technology for Citizen Engagement (CS)

10:00-11:15AM
A: Global Citizenship: A New Form of Goverment? (PC)
B: Making Virtual Worlds Accessible
C: Developing Social Media Policies for Government (CS) 
D: How to Build Communities Through Public Private Partnerships (CS)
E: Getting New Technologies Adopted by the Public (CS)
F: Work Session for Language

Noon-1:00PM
Lunch Time Panel: Intersection of Technology, Social Media, and Government

1:30-2:30PM
A: Crisis Camp Breakout Session
B: Interactive Storytelling (PC)
C: Forming Local Social Media Citizen Action Groups (CS)
D: What California Can Learn from Other States Tech Use (CS)
F: Work Session for Language

2:30-3:45PM
A: Crisis Camp Breakout Session
B: Human Business Design (CS)
C: Where's Jane Bond & Jacqueline Ryan? (CS)
D: Microsoft
E: Participant DB
F: Fem2 & Politics of Inclusion

4:00-5:00PM
A: Crisis Camp Breakout Session

Closing Remarks

The official OleOle launch was in early May and now have close to 60,000 users around the world.  They had 2.5 million visitors in June, who were mostly European.  Their traffic is 12% US based, but most of it is outside the US.  They are in over 215 countries each month, with some of the biggest traffic coming from the UK market, Brazil, Germany, France, Spain and Italy. 

A big inspiration behind OleOle comes from Knittle’s frequent traveling.  He mentions how football is the biggest sport in the world and no one else is exploring this opportunity.   With the explosion of social functionalities occurring globally, he wanted to take all of these factors and expand on the potential. 

When asked what some of the biggest challenges are, Knittle and Tom Kuhr, Chief Marketing Officer, mentioned getting it right culturally.  Fans are passionate about this sport and if it is wrong, they will hear about it.  The scope of the site is enormous and doing it across ten languages is a challenge, but all teams and players are represented.  Simplifying the site for the fan has also been a challenge, as it includes almost 6,000 professional teams.

Knittle appeared to be optimistic about revenue sources and growth and cited sponsorships, advertising and merchandise as potential opportunities.  The sponsorships would be similar to what FIFA does and include big brands like Visa and MasterCard.  Their focus is currently on driving traffic.  They are making acquisitions and have already bought several leading UK blogs.  They are expecting their traffic to eventually be in the tens of millions.

As far as an exit strategy, their focus is to first build a solid company and it will fall into place.

They are an obvious acquisition target and are hoping to choose between a sale and an IPO.Knittle previously started Razorgator in 2001, which is the leader in hard to get tickets.  Its' revenue was at $200 million when he left.  Prior to this, he ran ticketing agencies, as far back as 1977.  Kuhr has a background in software and internet.  He has worked on product management and marketing for startups and high-tech companies, with heavy emphasis on the international side.  This has lent itself well to OleOle as it is a multicultural company.

Visit OleOle.com to check it out for yourself.