The influence of technology is now being felt in every area of life. Technological tools are changing the way customers browse, buy, seek feedback and make decisions. Even the types of devices shoppers use to purchase products and services is shifting.

Moving to college is hard. Back in the olden days you would have to pack your ink wells, quills and all manner of other useless crap just to survive the arduous task of learning. But NO MORE. Now these days – whether knowingly or not – there are a string of startups that are ready to make life easier for would-be students.

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Hardly a week goes by without hearing about a scandal or faux pas made by a company on Twitter, Facebook or Instagram. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business.

I wasn’t going to let anybody in the world—not the media, not my friends, not my detractors, nobody—define who I was.

When people express concern about how smartphones are damaging our young people, I laugh. This anxiety that the internet is going to ruin real human interactions is reminiscent of parents in the 50s who were worried that Elvis shaking his hips was the devil. Let’s be very clear here.

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

I have always loved you and I always will. As I sit here writing this, I can’t help but think how excited I am about our future.

Everyone is saying #RIPTwitter, but I still believe in you. And I’ll tell you why, starting with where you started and why you succeeded.

Staying on top of the newest innovations in the health care field can be extremely time-consuming. As a professional in the field, your free time is a valuable commodity in scarce supply. So to help you stay current on trends, we have researched the latest developments in health care for the biggest changes you can expect to see in the upcoming year.

The holidays are here, bringing with them the annual boost in retail purchases. According to a recent survey, around 40 percent of U.S. consumers are ready to increase their spending this season, and the tech industry in particular is sure to see a lot of that business. If you’ll be catering to electronics consumers in the coming weeks, take advantage of these simple tips to make sure your holidays are merry and profitable.

When it comes to story telling there is none other than Brandon Kleinman, Founder and Former CMO of Laurel & Wolf! Brandon loves a good story and knows design dictates how people interact with a given space. His obsession for story-telling and creating better spaces helped power Laurel & Wolf as founder and CMO.