Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.
Nowadays when you need a ride somewhere you instinctively reach for your phone and open an app to call upon your latest driver. However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW). Today that changes as two major brands Callaway and Uber, partner to offer on-demand rides at one of the largest events in sports.
Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.
Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. With PromoJam 2.0, marketers now have the power to create social media campaigns with no development or design skills required – just drag and drop. The Social Promotion Management Platform is for businesses of all types – small, medium and enterprise.
It’s oh so quiet on the early morning streets of Beverly Hills. Slowly, a trickle of hipsters braving the chilly air starts to materialize, rounding corners and making a beeline for the warmth and strong coffee aroma wafting out of the Coupa Café. Come rain or shine, the social media community gathers together here to share breakfast, network and learn at the Social Media Breakfast LA (SMBLA) monthly meeting. October’s talk was called “Social Media Analytics Demystified” given by Apryl DeLancey of Blaze PR.
GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.












