Chicago- based baseball couple, Chris and Tracy Hayes are the founders of the new flik app. The flik app is a new social video platform developed for the iOS, utilizes short videos for sharing and discovering. Chris and Tracy talk with TechZulu about the flik app, social media, and startup advice.

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Morgan Rostagnat, Christopher Elwell, and Thibault Mathieu are the brains behind WESAWIT. The mobile app and website that allows people to capture and share images and videos of events through social media. TechZulu catches up with the three to talk about WESAWIT, startups, and the LA scene.

In an effort to foster innovation, the Los Angeles Area Chamber of Commerce has partnered with the Small Business Administration to launch Bixel Exchange — a technology center focused on growing L.A.’s emerging tech ecosystem — on Thursday, June 13th.

Nowadays when you need a ride somewhere you instinctively reach for your phone and open an app to call upon your latest driver. However due to much controversy and competition, the same hasn’t played true while at large events (*cough* SXSW). Today that changes as two major brands Callaway and Uber, partner to offer on-demand rides at one of the largest events in sports.

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. With PromoJam 2.0, marketers now have the power to create social media campaigns with no development or design skills required – just drag and drop. The Social Promotion Management Platform is for businesses of all types – small, medium and enterprise.

It’s oh so quiet on the early morning streets of Beverly Hills. Slowly, a trickle of hipsters braving the chilly air starts to materialize, rounding corners and making a beeline for the warmth and strong coffee aroma wafting out of the Coupa Café. Come rain or shine, the social media community gathers together here to share breakfast, network and learn at the Social Media Breakfast LA (SMBLA) monthly meeting. October’s talk was called “Social Media Analytics Demystified” given by Apryl DeLancey of Blaze PR.

Students and teachers could rarely be friends on Facebook and no student would want their Physics or Math teacher telling them to study thoroughly for their term paper, but things change and so do we.

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.