The swanky little boutique suite on Santa Monica’s Main Street greeted me in a way that I hadn’t expected. Having been invited to a Sony Vita (Playstation Portable successor) VIP party, I was expecting the event venue to be at a) an electronics store with a sterile feel or b) a top 40 boozing event with a double-booked guest list and red carpet entrance fitting for only Hollywood’s most obscure C-Listers (as some of these product release parties can sometimes be like).

The irony: a sad state that even with the huge number of social network applications we have at our disposal, we’re oftentimes lost, unable to keep up, or still lose touch so easily. But for a second let’s try something different and blame the technology. It’s okay, it’s not your fault.

Klout, PeerIndex, Kred, and even Empire Avenue need to go away. These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. This is an open call to the people that use these services, or are simply indexed by them, to opt-out and delete your presence on Klout, Kred, PeerIndex and Empire Avenue.

We’ve all at some point in our lives have helped support a cause. Whether it was for our own personal morale, a last minute tax write off, or to support a loved one. It’s human nature to help others in some way, some how. Thanks to the growth of the internet we’re able to show that support even greater.

‘Facebook me,’ ‘tweet it,’ ‘Shazam that;’ in the world of tech, your name is not just a service or brand, it is your verb. The stakes have been raised. The goal is not only to create a brand but rather the hope of becoming everyday jargon referring to the action in which you provide. In the world of social, sharing, and online apps, becoming a verb may be the difference between life and death of a company.

RescueTime, the makers of a web-based time management tool, has come up with another service aimed to help companies find potential new employees. Touted as the “CarFax report for potential new employees”, RescueTime Introductions promises not to find a candidate that is 100% perfect for a position. Rather, it narrows down the field to a number of potential hires based on a broad range of factors.

Path, the developers of the eponymous app for the iPhone, has come up with a mobile check in app with a focus on who you’re with. In their original app, Path, the developers focused more on sharing a picture or moment privately with a select group of friends. At a recent hackathon, the company saw that their users also wanted to selectively share their moments on public social networks, such as Twitter.

We’re going to keep this short and sweet. LA Twestival is TONIGHT! For all you last minute peeps (yes, YOU) still on the fence about whether or not to go, here are six great reasons from Joy Moh, co-president of Philanthro, who’s presenting the latest event: 1. A little bird told me to go. OR…continue reading.

At Twiistup 8 last week ten startups gave their pitches to a panel including a VC, Angel Investor, Advisor and industry expert. No startup recieved harsher criticism than Badgeville.

Most certainly inspired by all the live streaming services and originally Justin Kan of Justin.tv, Looxcie, makers of the first wearable camcorder that lets users go back and capture moments then instantly share them, announced today that it has developed LooxcieLive, a live video streaming service that leverages the Looxcie social video camera.