First Ever Biz2Beach Presented by CallFire Hits The Ground Running!
Last Friday, about 80 business leaders assembled at the Huntley Hotel in Santa Monica, CA, for CallFire’s first ever “un-conference” called Biz2Beach. The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more.
The group was kept small in order to facilitate lively, engaging conversations between the attendees and featured speakers. Hailing from LA and San Francisco, the six speakers were Tony Adam, CEO and Founder of Visible Factors and Eventify, Matthew Arevalo, Founder of Master Works, Garth Holsinger, VP Global Sales and Business Development for Klout, Van Jepson, Founder and CEO of GroupPrice, Krishna Subramanian, Co-founder of Mobclix, and Robyn Ward, Director of Sales and Business Development for BetterWorks. At their respective discussions, they spoke about online marketing, mobile marketing, company culture, and social media ROI, among other topics.
Thanks to Efren and the entire TechZulu team, the presentations are now archived for your enjoyment.
VIDEO ABOVE CALLFIRE VIDEO: To start off Biz2Beach, Kim Kohatsu, CallFire’s Director of Marketing, welcomed the guests, and Dinesh Ravishanker, CallFire’s CEO, spoke about challenges to growth and his goals for Biz2Beach. CallFire also used Biz2Beach as a platform to showcase its newest iteration, CallFire Version 3.0. Vijesh Mehta, CallFire’s CTO, discussed some of the new features and changes to the CallFire UI.
TONY ADAM
Tony Adam is the Founder and CEO of Eventify, an LA-based venue marketplace that began at LA Startup Weekend, and Visible Factors, an SEO consultancy. Having previously worked at notable companies including Myspace, PayPal, Yahoo!, Tony spoke about business missteps, scaling up online marketing programs, and poignant questions to address when changing a product or effectively marketing it.
ROBYN WARD
Robyn Ward is the Director of Sales and Business Development at BetterWorks, which offers companies and their employees pre-negotiated perks in a simple, cost-saving platform. Robyn spoke about fostering a positive company culture, what that really means, and why it’s important, drawing on lessons learned from leaders like Jack Welch, and personal experiences with companies like Hulu.
KRISHNA SUBRAMANIAN
Krishan Subramanian is one of three co-founders at Mobclix, the only real-time bidding mobile ad exchange, which enables 35 ad networks to reach targeted inventory across over 15,000 mobile apps. He spoke about creating a sustainable business model in the mobile space, whether mobile can be effective in B2B marketing, and how to best market apps so that they generate revenue, rather than lose it.
MATTHEW AREVALO
Matthew Arevalo is Founder and CEO of Master Works, which combines social media, business consulting, technology consulting, and production management to build brands. He is also a Social Producer at CBS News’s What’s Trending. Matt spoke about social media ROI, how to transition influencers into purchasers, and how social media can help share experiences.
