Finance

In the best case, getting funded can take months, and in the worst, you might end your quest without a single signed term sheet. Oh, and have I mentioned that it’s a full-time job? Physical endurance is one thing, but how do you prepare yourself for the mental and emotional toll?

TechZulu is excited to invite you to the 2015 Startup and Entrepreneur Forecast taking place Thursday, January 29 from 7 p.m. to 10 p.m. at the Dethrone Base Camp in Santa Monica. We will have amazing panelists from March Capital, Greycroft, Machinima, Silicon Valley Bank and Amplify who will share their insights and forecast for start-ups in 2015.

As more and more tech startups launch vying for the attention of both consumers and investors, founders are figuring out which niche to serve and which industry to disrupt. Launching in 2012, Moreboats.com has been successful in reinventing the market of a mature boating industry.

So your company’s in its very early stages. We’re talking a skeleton crew of staff, minimal sales, and even less cash. While your focus is understandably on immediate survival and how you can hit your first big hurdles, what else should you be thinking of, especially where your finances are concerned?

You need a strategic financial partner who is in close contact, asking questions and ensuring that they understand your business intimately.

The relationship between investors and founders can be tricky to navigate. At the best of times, it’s symbiotic, leading to gains for both sides. At others it can degenerate into a test of wills, or worse. How can you forge mutually beneficial, productive relationships with VCs that make best use of your respective strengths and effectively utilize your time?

There are good times to focus on fundraising and, well, not so good times. If you think that you’re ready to start pursuing investors, you need to make sure that the time is right.

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. But the tech culture of Los Angeles is shifting real estate’s center of gravity. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s creative talent pool, Silicon Beach is the new center for both homes and headquarters.

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

You have probably already absorbed many obvious caveats about setting up your own startup; don’t blow money you don’t have on fancy equipment or splash out on expensive rental space. But what about expenses you’re tempted to cut, but shouldn’t?