Business

He’s back. Media mogul John Battelle, famous for spinning up new media concepts into standards, has been quietly perfecting a new conference model he is branding NewCo, a “festival of innovation.” Tired of ballrooms, this tech conference veteran wants us to “get out to get in” by creating highly curated un-conferences that showcase companies in their native habitat. That means out with the conference ballrooms, and in with hanging out at the headquarters of cool handpicked companies doing something positive and differentiating to learn about who they are and how they are doing it.

Launched in Los Angeles in 2012, early-­stage venture capital firm Karlin Ventures has announced a new elite tech fellowship program that will kickoff today. The program will feature four master classes each year, giving groups of 12 to 15 rising industry leaders an opportunity to learn directly from experts on specialized topics in areas such as business development, marketing, engineering, and product management.

We have received several reports of a new type of cybercrime gaining steam over the Internet involving LinkedIn, mystery shopping scammers and university professors. The way it works is thieves are hacking into the LinkedIn accounts of respected university professors and targeting their colleagues and former students with a proposition to earn easy extra cash for market research.

Regardless which side of the isle you stand politically, you can be rest assured that the passage of net neutrality is a positive for you, and your ability to access the Internet like you have since the 1990’s. The Internet is turning into a business tool with everything from cloud computing to premium Internet providers. When you break this entire issue down to its bare bones, the only businesses that are going to be hurt by this ruling are the major Internet service providers such as AT&T, Verizon, and Comcast. If you’re not one of them, then consider the passage of this new FCC regulatory law a major victory.

When running your small business, you probably hear all the time about moving over to big data and shifting everything over to the cloud as it is easier for you to run and operate. Now, it might be true that just dumping everything you have over to the cloud is easy, but there are are right and wrong ways to approach business process management (BPM).

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.

Technology is essential for businesses that want to gain an edge over competitors in today’s world. Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. However, many business owners neglect to take advantage of these new technologies because they believe that they are only available to large corporations.

Entrepreneurs and startups operate within a David versus Goliath environment. With small budgets, limited staff and inexperience, they somehow have to find a way to make a name for themselves, and compete against much bigger organizations. Big data offers many promises in a number of different industries, but does it have the ability to help small businesses?

First things first. Why raise funds? This seems like an obvious question but you need to be clear why you’re looking to raise in order to come up with an effective game plan and determine your best funding option.

Since we live in a technical age and since businesses are essentially fueled by technology, it is vital to know who to call on when you need one thing or another. There are various tech savvy groups of people that can assist businesses in their development, implementation and use of technology. Some people think that all of these people go by the same title, but this is not true.