This year marked the 10th anniversary of the annual Clinton Global Initiative founded by former president, Bill Clinton and former Secretary of State, Hillary Clinton. The event, held in New York City, gathered in a plethora of world leaders, corporate executives and philanthropists. This year’s theme is “Re-imagining Impact,” which Hillary Clinton suggests, “requires leaders who will re-imagine and who will be unafraid to do so and ask themselves, beginning with themselves, hard questions. “
Digital distribution and ownership is commonplace for music, but for movies the digital process is still in its early stages of transition. Music’s exposure grew thanks to its accessibility online. Movies are making a similar transition, but it has not successfully been able to capture and gain visibility. Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? Yekra Theater joins the few online distributors by providing a different business model.
The internet connects us to billions of products online. Online merchandise range from being silly to creative design to daily items. Fair trade is becoming more common, but many of the sites that offer those goods follow a for-profit business model and only a handful follow the non-profit road. Shopping for a Change (SFAC) is one of the few non-profit, fair trade businesses to change and help improve the lives of many in underdeveloped communities.
Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.
So your company’s in its very early stages. We’re talking a skeleton crew of staff, minimal sales, and even less cash. While your focus is understandably on immediate survival and how you can hit your first big hurdles, what else should you be thinking of, especially where your finances are concerned?
Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.
We live in a world full of creative minds. Some creative ideas come up at random times – say in the shower or while getting a cup of coffee – and other ideas inspired at the office. Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much.
At the announcement of the new service, venture capitalist Marc Andreessen — an investor in Lyft — went on a Twitter firestorm extolling the virtues of the service. Never one to hold back, Andreessen called Lyft Line “an archetypal example of how Silicon Valley is going straight at the hard problems.”