The rapid pace of marketing and communication technology is affecting the U.S. workforce and putting pressure on traditional agencies already struggling to remain relevant in a fragmented and competitive global media landscape. The impact goes beyond just enabling employees to telecommute. According to Edelman Research, the freelance workforce in the U.S. grew nearly seven percent…continue reading.
The technology industry moves fast — so fast that it has a model called Moore’s Law that projects how technological power essentially doubles every year. However, if you look at traditional industries such as real estate, accounting, and insurance, innovation tends to come much slower, particularly when it comes to implementing new technology or adopting major shifts.
Imagine getting lost in a new city without a map or GPS. That’s the same thing that happens to a business without an updated data mapping software. Data mapping is the process of linking data from one information system of the business to a different data from another information system. To connect these data sets,…continue reading.