Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.
Author Archive: Desdemona Bandini
Santa Monica-based Tapiture has grown in traffic by 300%, monetized from year one and raised $2.25 million in seed funding since its founding in 2012. If Pinterest is catnip for girls, Tapiture was founded to go after the men, but quickly evolved into a more sophisticated artistic social media community. The curated design and photography-driven entertainment site is where GIFs and memes intermingle with stunning photography, video and the ability to purchase in app.
Finding the right musicians to perform with at clubs, special events, festivals, and concerts has never been easy for bandleaders, or even skilled industry pros, since there are so many variables such as location, experience and skill level, and knowledge of musical repertoire. Gigmor intends to reinvent the ways in which musicians and bands are connected with paid gigging opportunities and the way industry talent buyers discover new talent through its social network for musicians, bands and industry talent buyers
Boasting over 100 million players, Minecraft is an online virtual reality game where players create online worlds by placing and breaking blocks, surviving monsters and sustaining life. The game takes up where Second Life left off — but is so simple kids can build worlds in it. Beloved by children and parents alike, the game has been lauded and awarded by education groups for teaching STEM and code skills while encouraging social collaboration.
Media companies are placing big bets on virtual reality (VR) programming. NextVR, the Laguna Beach-based VR technology company, has been testing unprecedented immersive experiences in live 3D sporting and entertainment events. The company just announced media titan Peter Guber will lead its new advisory board, further establishing VR’s importance in the future of entertainment.
Where do you go online? What sites do you jump to and what does it say about you? Do you even know what metadata is? The Canadian documentary filmmaker Brett Gaylor wants to educate you on just how much the web knows about you in his informative seven-part interactive docu-series Do Not Track that debuted at the Tribeca Film Festival as part of the transmedia Storyscapes showcase.
Incentive, the Venice-based enterprise social collaboration tool, takes the pain out of information sharing by consolidating and standardizing existing content, apps and tools into a central location, to declutter workflows. The startup is gaining momentum with $3.5 million in seed round funding – and big name clients like NATO. All content – whether a wiki,…continue reading.
Nestled between a quiet residential neighborhood and industrial space on Centinela Blvd. a few blocks shy of Santa Monica, is the Westside’s new coworking hotspot called Hatch Studios. Built around the idea of convergence between creativity, serenity and design, the boutique studio launched in April 2015 to serve as gathering spot for freelancers, tech types and entertainment…continue reading.