LA’s startup community is so hot, it is spilling over into Santa Clarita. One weekend, teams of newly formed entrepreneurs and who knows what products or big ideas can happen? Santa Clarita Startup Weekend is a grassroots event, organized by five volunteers who currently live in the Santa Clarita Valley.

We did it folks! The 1st annual REACH NeXT event was a great success! Before we get to the winners I wanted to give a big thanks to Christen da Costa of GadgetReview and Co-founder of REACH. Also, another huge thanks to Gray Bright of The Tomorrow Show, Cauri Jaye, Chris Dover, Rebecca McLauchlan of rhubarb studios and Cameron Kashani! All the amazing that went down yesterday could not have happened without you :)

Congrats guys and happy to say we knew you when. INRIX a leading provider of real-time traffic information and connected driving services worldwide, announced it has completed the acquisition of ParkMe, a Santa Monica, CA company that helps consumers find parking, make reservations and mobile payments worldwide. This deal makes INRIX the preferred provider of parking information and services to leading automakers, transportation agencies and drivers around the world.

One question everyone asks is what investors look for when deciding whether or not to fund a startup. Having a high-caliber team with a good track record and a clear value proposition are givens. But the bottom line is that it comes down to the numbers. VCs are looking to make investments that pay off big.

No one likes to talk about it, but the odds of an individual startup making it are pretty daunting. If you want to shift those odds in your favor, one of the most important things to do is to understand where the potential traps are.

While the global economy has proved to be fertile soil for launching small to mid-sized businesses, there has never been a time in which the competition in the small business arena has been as intense as it is currently. The exceptional level of competition has forced business owners to look for ways to improve their competitive edge, and one of the most effective ways of doing this is to enhance efficiency by improving overall business processes. Business process management has become a central focus among businesses, and it has led to a substantial increase in the purchase of business process management software.

The considerable hype that received prior to its launch created high hopes for the subscription shopping program. In the months and days leading up to its debut, Jet CEO and founder Marc Lore tried again and again to downplay the notion that his company would compete head-to-head with Amazon. Those efforts failed, but now that it’s live, consumers and analysts can and will decide on their own whether it fulfills their expectations — not to mention Lore’s recurring promises.

Valuation is one of those ubiquitous words: at least when it comes to discussions around startups — and, of course, stock market multiples. But it can be confusing because there is not just one type.

The REACH NeXT site is live and ready for you to Apply To Pitch if you have a startup, or buy tickets if you’d like to attend. It’s set to be the most exciting tech event to hit Los Angeles. Attendance will be limited to 1000 people, which will include startups, members of the press, top tier talent and some of the most prominent venture funds.

ScholarshipOwl, a free online membership service that matches students to U.S. college and graduate-school scholarships and then automates the application process, has opened the beta version of its service to all users. During a closed part of the beta process, the site attracted more than 25,000 members.