For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.
Community. My biggest take away from Startup Grind Conference 2016 is how genuinely the organization is committed to uniting and helping startups accelerate together on a global level. Being that I devote my life connecting quality people in the LA tech ecosystem with WeAreLATech , I know how rare it is to find people like Derek Anderson. Derek Andersen founded Startup Grind, he moderated many of the fireside chats at Startup Grind Conference 2016 on the main stage and gave opening and closing remarks, but what caught my attention is how he spoke; his tone of voice and the types of questions and comments he made.
Coming up with a new idea, and launching your startup is one thing, three entrepreneurs do this every second. This amounts to a huge 100 million new startups launching every year. Actually taking the action steps to transform an idea into a sustainable business and scaling is a very different story. Almost all of these new businesses will stagnate and fail. It’s less sexy, but setting up stable foundations for building a new enterprise means the difference between next-level success, and fizzing out.
TechZulu is excited to invite you to the 2016 Startup and Entrepreneur Forecast taking place Thursday, February 11 from 7 p.m. to 10 p.m. at Cross Campus in Santa Monica. We will have amazing panelists from Crosscut Ventures, Machine Shop Ventures, Techstars, and more to be announced soon who will share their insights and forecast for startups in 2016.
6 Entrepreneurs share their predictions for this year’s evolution of online industries, which will be key for small businesses across the globe in 2016. Increased wireless connections will force both individuals and businesses to readdress the costs and issues of online security. This will also drive mobile usage and the growth of industries such as e-commerce and fintech, with a focus on streamlining and online task management integration tools supporting business use.
Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
Wearable IoT World (WIoTW), based in San Francisco and heralded as the world’s first accelerator dedicated to the Internet of Things (IoT), wearables and emerging technologies, today has officially launched the U.S.-Pan Asia IoT Superhighway accelerator in Hong Kong. Closing a round of USD 4.5 million led by Radiant Venture Capital, the accelerator will focus on driving IoT innovation and entrepreneurship in Hong Kong and Asia while pushing forward IoT development globally.