Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. These native articles, which have a lightning bolt in the top right corner, load in half a second—10x faster than if user was to click out to a website.
For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.
Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. While there have been some rather profound successes in the marketplace, there still exists enough uncertainty for many business owners and web developers to hesitate before making a decision on how best to optimize their sites.
The dynamism of web design ascertains that trends should keep varying to the better with changing times. The changes are usually due to improvements in previous designs to suit current tastes and preferences. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa.
Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
500 Startups officially announced their Batch 15. Among them is one of our very own REACH NeXT alumni Mahmee! We were stoked when we partnered with 500 startup for REACH NeXT and now are over the moon that they selected one of our winners. Congrats to the Melissa Hanna and the rest of the Mahmee team!
With the 2015 holiday shopping season now upon us, it’s “go time” for retailers across the country — an opportunity to put their carefully crafted holiday plans into action and deliver on their bottom-line expectations. That includes e-commerce retailers, which continue to claim a growing slice of overall retail sales. Last year alone, online holiday sales rose 15% over 2013 figures, including increases of 32% on Thanksgiving, 26% on Black Friday, and 17% on Cyber Monday.