Marketing

Everyone knows what it means to have a “dot-com”, and most people have heard of a “dot-net” and a “dot-org.” But the Internet is growing far beyond these original generic top-level domains (also known as gTLDs.) Over the past few years the Internet Corporation for Assigned Names and Numbers (ICANN) has created a flood of new gTLDs covering a wide variety of concepts, locations and products. Intriguing domains like “dot-gift”, “dot-cancerresearch”, “dot-lawyer”, “dot-hiphop”, “dot-nyc” – even “dot-beer” – are all available for new registration.

Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.

Most designers, at least the ones I know, hate to network and rarely do it. The key to networking in the tech world is you do not need to be the best in the world, you just need to be passionate, willing to learn and in a lot of cases be the best designer or developer that people know.

Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

We live in a world full of creative minds. Some creative ideas come up at random times – say in the shower or while getting a cup of coffee – and other ideas inspired at the office. Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much.

There have been many business gaining the good, the bad, and the controversial press from social media. But how many businesses know who their actual followers are? Do they ever keep track of any of them? Social Rank 2.0 thinks businesses should worry who their followers are.

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. But the tech culture of Los Angeles is shifting real estate’s center of gravity. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s creative talent pool, Silicon Beach is the new center for both homes and headquarters.

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

To cap off our 6th year at SXSW and follow up on last year’s amazingly successful Trend Lounge, we knew this year had to be bigger, better, more engaging, and of course, even more fun. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.

Today we bring you Plug.DJ Co-Founder & CEO, Alex Reinlieb. We discuss user acquisition, scaling issues, and get a great glimpse (and receive some invaluable lessons) into the challenges and inspiration behind Plug.DJ’s rocketship growth.