I get questions from startup founders about executive summaries all the time. They range from “what should I include?” to “how long should it be?” to “where can I get help writing one?” Those can be found on a previous post. But I do want to highlight 5 things that are guaranteed to make you stand out — and not in a good way.
Everyone knows what it means to have a “dot-com”, and most people have heard of a “dot-net” and a “dot-org.” But the Internet is growing far beyond these original generic top-level domains (also known as gTLDs.) Over the past few years the Internet Corporation for Assigned Names and Numbers (ICANN) has created a flood of new gTLDs covering a wide variety of concepts, locations and products. Intriguing domains like “dot-gift”, “dot-cancerresearch”, “dot-lawyer”, “dot-hiphop”, “dot-nyc” – even “dot-beer” – are all available for new registration.
Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.
Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.
We live in a world full of creative minds. Some creative ideas come up at random times – say in the shower or while getting a cup of coffee – and other ideas inspired at the office. Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much.
Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. But the tech culture of Los Angeles is shifting real estate’s center of gravity. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s creative talent pool, Silicon Beach is the new center for both homes and headquarters.