Perhaps it should come as no surprise that the cloud price wars have flared up once again. After taking a brief hiatus amidst nervous tensions, competition between cloud computing vendors has reached a fever pitch in the past month. The cloud price wars (sometimes known as the “Race to Zero”) aren’t exactly a new phenomenon. For years, cloud competitors have sought to outdo the others by continually slashing prices on their cloud services. Much of the fight has centered around cloud storage, with lower and lower prices seen with surprising regularity.

We did it folks! The 1st annual REACH NeXT event was a great success! Before we get to the winners I wanted to give a big thanks to Christen da Costa of GadgetReview and Co-founder of REACH. Also, another huge thanks to Gray Bright of The Tomorrow Show, Cauri Jaye, Chris Dover, Rebecca McLauchlan of rhubarb studios and Cameron Kashani! All the amazing that went down yesterday could not have happened without you :)

Live streaming apps are a burgeoning trend in the social media sphere, and as their popularity continues to grow, it is essential that businesses leverage these apps in order to engage a rapidly growing consumer audience with controlled content at their disposal. The early embrace of live streaming allows businesses to position themselves as ahead of the trend in emerging technologies and provide their stakeholders with compelling content.

The considerable hype that received prior to its launch created high hopes for the subscription shopping program. In the months and days leading up to its debut, Jet CEO and founder Marc Lore tried again and again to downplay the notion that his company would compete head-to-head with Amazon. Those efforts failed, but now that it’s live, consumers and analysts can and will decide on their own whether it fulfills their expectations — not to mention Lore’s recurring promises.

On July 15, Amazon’s Prime Day, an ostensible celebration of the online retailer’s 20th birthday, will offer members “more deals than Black Friday,” including seven Deals of the Day, thousands of lightning offers, and flash sales every 10 minutes. While only Prime members can take advantage of these savings, non-members will be encouraged to join Prime so they can get in on the deals. As is the case the rest of the year, they’ll also receive a free 30-day Prime trial when signing up.

Uber isn’t some niche startup anymore. Due to impressive growth in the past few years, accompanied by headlines reveling in its successes and controversies, Uber has established itself as an innovative transportation service poised for further expansion in the future. In fact, one of Uber’s investors recently said the company could be worth more than $40 billion with an estimated annual growth of an astounding 800 percent.

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition.

It is easy to understand why some traditional stores, those little shops around the corner, shirk and dodge the eventuality of turning digital. The digital world is pretty huge but then again, it is an eventuality and even small businesses and brands cannot and should not try to escape it. A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts.

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.

First things first. Why raise funds? This seems like an obvious question but you need to be clear why you’re looking to raise in order to come up with an effective game plan and determine your best funding option.