Marketing

Within a few years, digital technology will take over the healthcare system. It has already begun. A few medical facilities are already making use of digital technology.

The dynamism of web design ascertains that trends should keep varying to the better with changing times. The changes are usually due to improvements in previous designs to suit current tastes and preferences. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa.

Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.

LA is one of the most unique places in America for innovation and we get some of the biggest venture capitalist not only in LA but in the world!
LA Tech may be the second largest tech hub in the world, however its only a matter of time before its number 1!

500 Startups officially announced their Batch 15. Among them is one of our very own REACH NeXT alumni Mahmee! We were stoked when we partnered with 500 startup for REACH NeXT and now are over the moon that they selected one of our winners. Congrats to the Melissa Hanna and the rest of the Mahmee team!

With the 2015 holiday shopping season now upon us, it’s “go time” for retailers across the country — an opportunity to put their carefully crafted holiday plans into action and deliver on their bottom-line expectations. That includes e-commerce retailers, which continue to claim a growing slice of overall retail sales. Last year alone, online holiday sales rose 15% over 2013 figures, including increases of 32% on Thanksgiving, 26% on Black Friday, and 17% on Cyber Monday.

What’s the big deal though? What does this mean exactly? Well, Dun & Bradstreet’s largest commercial database includes business contact data that marketers can use to more effectively understand and target their audiences accordingly.

Perhaps it should come as no surprise that the cloud price wars have flared up once again. After taking a brief hiatus amidst nervous tensions, competition between cloud computing vendors has reached a fever pitch in the past month. The cloud price wars (sometimes known as the “Race to Zero”) aren’t exactly a new phenomenon. For years, cloud competitors have sought to outdo the others by continually slashing prices on their cloud services. Much of the fight has centered around cloud storage, with lower and lower prices seen with surprising regularity.

We did it folks! The 1st annual REACH NeXT event was a great success! Before we get to the winners I wanted to give a big thanks to Christen da Costa of GadgetReview and Co-founder of REACH. Also, another huge thanks to Gray Bright of The Tomorrow Show, Cauri Jaye, Chris Dover, Rebecca McLauchlan of rhubarb studios and Cameron Kashani! All the amazing that went down yesterday could not have happened without you :)

Live streaming apps are a burgeoning trend in the social media sphere, and as their popularity continues to grow, it is essential that businesses leverage these apps in order to engage a rapidly growing consumer audience with controlled content at their disposal. The early embrace of live streaming allows businesses to position themselves as ahead of the trend in emerging technologies and provide their stakeholders with compelling content.