Marketing

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.

First things first. Why raise funds? This seems like an obvious question but you need to be clear why you’re looking to raise in order to come up with an effective game plan and determine your best funding option.

Like every great startup, Meerkat exploded out of nowhere to catch the imagination of mobile video technofiles worldwide. Adoption is still rising as Miami concerts, Tech Talks and Blog Posts get Meerkatted. We took Meerkat for a spin to see what the hype is all about and if its ease-of-use twitter integration is really a live streaming game changer.

I get questions from startup founders about executive summaries all the time. They range from “what should I include?” to “how long should it be?” to “where can I get help writing one?” Those can be found on a previous post. But I do want to highlight 5 things that are guaranteed to make you stand out — and not in a good way.

But what does this mean for marketers? Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? Let’s take a look.

Everyone knows what it means to have a “dot-com”, and most people have heard of a “dot-net” and a “dot-org.” But the Internet is growing far beyond these original generic top-level domains (also known as gTLDs.) Over the past few years the Internet Corporation for Assigned Names and Numbers (ICANN) has created a flood of new gTLDs covering a wide variety of concepts, locations and products. Intriguing domains like “dot-gift”, “dot-cancerresearch”, “dot-lawyer”, “dot-hiphop”, “dot-nyc” – even “dot-beer” – are all available for new registration.

Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.

Most designers, at least the ones I know, hate to network and rarely do it. The key to networking in the tech world is you do not need to be the best in the world, you just need to be passionate, willing to learn and in a lot of cases be the best designer or developer that people know.

Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

We live in a world full of creative minds. Some creative ideas come up at random times – say in the shower or while getting a cup of coffee – and other ideas inspired at the office. Companies are constantly looking for the next way to get their brand out there, whether it may be through viral marketing campaign or through simple advertisements, but a marketing agency can only do so much.