The considerable hype that Jet.com received prior to its launch created high hopes for the subscription shopping program. In the months and days leading up to its debut, Jet CEO and founder Marc Lore tried again and again to downplay the notion that his company would compete head-to-head with Amazon. Those efforts failed, but now that it’s live, consumers and analysts can and will decide on their own whether it fulfills their expectations — not to mention Lore’s recurring promises.
On July 15, Amazon’s Prime Day, an ostensible celebration of the online retailer’s 20th birthday, will offer members “more deals than Black Friday,” including seven Deals of the Day, thousands of lightning offers, and flash sales every 10 minutes. While only Prime members can take advantage of these savings, non-members will be encouraged to join Prime so they can get in on the deals. As is the case the rest of the year, they’ll also receive a free 30-day Prime trial when signing up.
Uber isn’t some niche startup anymore. Due to impressive growth in the past few years, accompanied by headlines reveling in its successes and controversies, Uber has established itself as an innovative transportation service poised for further expansion in the future. In fact, one of Uber’s investors recently said the company could be worth more than $40 billion with an estimated annual growth of an astounding 800 percent.
It is easy to understand why some traditional stores, those little shops around the corner, shirk and dodge the eventuality of turning digital. The digital world is pretty huge but then again, it is an eventuality and even small businesses and brands cannot and should not try to escape it. A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts.
One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.
Like every great startup, Meerkat exploded out of nowhere to catch the imagination of mobile video technofiles worldwide. Adoption is still rising as Miami concerts, Tech Talks and Blog Posts get Meerkatted. We took Meerkat for a spin to see what the hype is all about and if its ease-of-use twitter integration is really a live streaming game changer.
I get questions from startup founders about executive summaries all the time. They range from “what should I include?” to “how long should it be?” to “where can I get help writing one?” Those can be found on a previous post. But I do want to highlight 5 things that are guaranteed to make you stand out — and not in a good way.