Marketing

There have been many business gaining the good, the bad, and the controversial press from social media. But how many businesses know who their actual followers are? Do they ever keep track of any of them? Social Rank 2.0 thinks businesses should worry who their followers are.

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. But the tech culture of Los Angeles is shifting real estate’s center of gravity. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s creative talent pool, Silicon Beach is the new center for both homes and headquarters.

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

To cap off our 6th year at SXSW and follow up on last year’s amazingly successful Trend Lounge, we knew this year had to be bigger, better, more engaging, and of course, even more fun. As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works.

Today we bring you Plug.DJ Co-Founder & CEO, Alex Reinlieb. We discuss user acquisition, scaling issues, and get a great glimpse (and receive some invaluable lessons) into the challenges and inspiration behind Plug.DJ’s rocketship growth.

Join us February 27th as TechZulu & Gadget Review present REACH: The Connected Future. During this half day event (including an evening party), you’ll get a glimpse into the future of connected devices, courtesy of the industry’s thought leaders.

Today through Monday, we’re bringing you LIVE coverage of all the NMX keynote presentations. And if you’re looking for those extra tips and advice from the educational sessions, tune in for briefings from the show floor with people like Jeffrey Hayzlett, host of Bloomberg’s top rated show, “C-Suite with Jeffrey Hayzlett” and industry thought leader, Robert Scoble.

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Think of your executive summary as the halfway point between your elevator pitch and your business plan—you have about 2 pages (give or take) to communicate your value proposition and get you to the next stop on your startup journey.

TechZulu is excited to invite you to the 2014 Startup and Entrepreneurial Forecast taking place on Tuesday Jan. 28 in Santa Monica. We will have a line up of amazing panelist who will share their insights and forecast for startup trends in 2014. Topics of discussion will be Wearables Technology, Bitcoin, SaaS, Cloud, Mobile, Gaming, Social Markets, what surprises are coming for 2014, creating value with your company, hiring problem solvers, and building a sensible businesses.

When most of us think of AT&T (or most telecommunications companies), we immediately go into tirades about things like how our phone calls always drop at that one spot on the freeway, or how our cable went out a few times last month, or how much we’ll be rebelling against the price of roaming charges for using our tablet in another country. Unfortunately most of us don’t realize, or perhaps appreciate, what it takes to keep millions upon millions of people – literally all over the planet – connected to the people, places and things we love… 24 hours a day, 7 days a week, 365 days a year.