Author Archive: Alex Espenson

Over the last couple decades, a culture of casual and conversational written communication has emerged on the Internet through email, instant messaging and now social media. People share their feelings and thoughts openly with friends and sometimes the entire online community through these channels – and marketers have not missed a beat in finding ways to utilize this information.

The automotive industry has evolved and become much more high-tech and mainstream than it ever has before. The automotive industry is on the cusp of workable self-driving cars. It seems like not very long ago, vehicle exterior sensors were the new and big thing on cars.

Technology is a driving force. If you stop and think about technology in your own life, you will see just how much you rely upon it. Your obsession with it seems minimal, however, when we look at the world’s addiction and dependence upon it.

If you want to get more loyal visitors, subscribers or customers, the first thing you have to do is successfully engage people on your site. This is referred to as UX or user experience. When visitors arrive at your website, they may a split second decision, usually subconsciously, about whether they’re going to stay there for a while or click away.

Though the cloud is becoming the number one option for businesses and even general consumers, there is still a lot of mystery surrounding how it works and what it offers. To clear up confusion and make sense of the sometimes frustrating terms, here are the most common cloud computing questions and their answers.

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market.

Every company has downtime, but finding things to do during a slow day – you are, after all, on the clock – can sometimes be a challenge.

Behind this good news is the growth of cybercrime that is pestering online users until now. Hackers and scam artists are here and there. Because of this, public authorities around the world have created some measures to prevent and prosecute cyber attackers.

Chances are, your business is your passion. It’s the reason you get out of bed in the morning, and it’s on your mind constantly throughout the day. That level of devotion obviously leads to an overwhelming desire to protect it from any possible threats out there, from the cataclysmic to the minor. Without that protection, your business could easily succumb to the same problems that so many others have faced and fallen to.

The influence of technology is now being felt in every area of life. Technological tools are changing the way customers browse, buy, seek feedback and make decisions. Even the types of devices shoppers use to purchase products and services is shifting.