Author Archive: Alex Espenson

It’s easy to get confused by all the new technical jargon that seems to be constantly spilling out of our computer screens. By now, you’ve probably heard about big data as a service, machine learning, and now deep learning, but differentiating between them isn’t always the easiest thing to do. The temptation may even be to ignore them, but all of these terms are actually a pretty big deal.

“Black boxes” were originally devices that are installed in airplanes to record two things: sound in the aircraft, and aircraft computer data. This information is generally extracted in the instance of a plane crash in order for pilots to try to figure out what exactly happened. Now, the technology is being installed in most new automobiles in order to track driving, which would help people lower their insurance costs exponentially.

Computer aided driver monitoring technology or Telematics is radically changing the future and outlook of the automobile industry. Telematics based insurance is also known in the industry as black box technology based on the way it works.

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. While there have been some rather profound successes in the marketplace, there still exists enough uncertainty for many business owners and web developers to hesitate before making a decision on how best to optimize their sites.

Within a few years, digital technology will take over the healthcare system. It has already begun. A few medical facilities are already making use of digital technology.

The allure of using big data is undeniable for the business world. That’s why we’ve seen so many companies adopt big data solutions and platforms in recent years. Big data analytics provides unprecedented capabilities and insights as organizations spend more effort collecting valuable information about everything from customers to logistical concerns. This has opened up a noticeable dilemma, though. With the increasing use of sensitive data has come the increase of data breaches at businesses all over the world.

The dynamism of web design ascertains that trends should keep varying to the better with changing times. The changes are usually due to improvements in previous designs to suit current tastes and preferences. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa.

During the past twenty five years, software programs utilized by business underwent tremendous changes. Very likely, the next five years will witness some exciting new developments in programs designed to address Business Process Management (BPM).

Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.

There are many factors to consider when your company is ready to embark upon an acquisition. If you believe your business is valuable to somebody and you want to sell or get acquired by a larger organization there are a few steps you can take to increase your value and negotiate for favorable terms.