Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
Top 3 Important Facebook Marketing Trends to Watch and Emulate
The way to get ahead of the competition is to look at what they’re doing right and do it better. If your competitor is spending more on social network advertising, so should you. If they are tightening down the hatches on potential security risks, so should you. In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016:
1. Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. However, it takes more money to produce quality videos and maintain a regular publishing schedule, on top of paying for ad campaigns on Facebook. Facebook has Anthology, a service that connects business with media partners to help them produce quality videos to promote their brands online.
2. Heightened Security – While cloud computing, global e-commerce technologies, and mobile marketing has made it a wide open marketplace, these same technologies also increase the risks of being hacked or attacked from anywhere in the world. You could wake up and find your Facebook profile hacked or a social media mobile app providing access to sensitive data on your server. The ability to reach out to anyone anywhere through social media leads to risks that require companies to be hypervigilant for signs their security has been breached. This can be a full-time job in a global marketplace that never sleeps, such that businesses hire companies, like Blue Coat Systems, to keep them safe at all times.
3. Adoption of Automation Tools – The more you work with social media sites like Facebook, the more you realize how time-intensive it can be to manage comments, post status updates, create sales campaigns, and grow your friend’s list. Facebook already includes some report automation tools in their campaigns to help track metrics, but you may want to automate some of the publishing effort too with Hootsuite.com or Argyle Social. Kissmetrics.com advises that Facebook has an algorithm called EdgeRank that will downgrade ranking for 3rd party tool posts, so that posting via automation can sometimes be tricky, but it’s better than not updating your Facebook business page at all.
Get the Most for Your Money
If you’re going to spend a lot of money on social media marketing this year, it pays to know where to put it, how to get the most out of it, and how to safeguard it. By targeting these three important marketing trends, your business can get on the right foot to start off the year right. With diligence and by leverage your cash to do the heavy lifting, you can end up doing more with less and making bigger profits than before by the time the year ends.