Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
Today through Monday, we’re bringing you LIVE coverage of all the NMX keynote presentations. And if you’re looking for those extra tips and advice from the educational sessions, tune in for briefings from the show floor with people like Jeffrey Hayzlett, host of Bloomberg’s top rated show, “C-Suite with Jeffrey Hayzlett” and industry thought leader, Robert Scoble.
Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.
Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.