Social Media

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

Social networking continues to be a superior force in marketing, especially Facebook. According to, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.

There are many social networks out there to share pics or circles of friends, but onLoop’s mission is to engage users and conversations through shared interests within a rich multidimensional messaging app.

V.360 ability to shoot at a 360-degree view what makes this camera unique. Both photographers and videographers can only capture what they see in front of them. Compiling and stitching images together to make a panoramic image can take time, but with the V.360, that’s all in the past.

With lots of people converging on the social media arena to engage, connect, and share with people wherever they may be, emphasis is put on quick exchanges of messages. And this gives way for mobile messaging apps.

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

Today through Monday, we’re bringing you LIVE coverage of all the NMX keynote presentations. And if you’re looking for those extra tips and advice from the educational sessions, tune in for briefings from the show floor with people like Jeffrey Hayzlett, host of Bloomberg’s top rated show, “C-Suite with Jeffrey Hayzlett” and industry thought leader, Robert Scoble.

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He also co-founded The Comotion Group, which was acquired by Sharethrough and was previously advisor to Wildfire, which Google acquired for $350M.

Through the magic of modern technology, and a lot of hard work by the Elves at the North Pole, children from around the world can have a real, live video call with Santa.