Author Archive: Espree Devora

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

Today attention spans flicker in and out of focus every other second, so to maintain a captive audience is a huge feat. Video creators who take their YouTube business seriously have millions of viewers who tune in every week to engage with a new 3ish minute webisode. Doesn’t matter if a content creator can barely afford to pay rent, most will choose not to “sell out” in order to stay loyal to their fans. They understand without their fans, they are nothing. “People are doing it for the love, not to make money,” Larry Shapiro, Head of Talent at Full Screen.

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience. To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference.

Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.

TechZulu is excited to invite you on July 18, 2013 at 7pm, to a fireside chat with Krishna Gupta, Partner/CEO of Sortfolio, which he recently acquired from 37Signals. Krishna will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Krishna will share his experience on “What Makes a Startup Attractive for Acquisition”

Article after article points out that Los Angeles is on its way to becoming one of the most robust startup communities in the United States. We have seen this growth first hand, and are always impressed by the community’s appetite for learning new age technical skills. A class we produce here at General Assembly called “Intro to the LA Startup Community”, has turned into a series, each time presented by a different prominent person in the startup ecosystem providing a unique perspective on the tech scene in LA.

For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. This article is to shine a digital light on a few other companies who have “WOWED” me and their secret sauce to create long term impact that makes at least my day a little bit easier, making me excited to share these companies with everyone I know.

TechZulu is excited to invite you on April 24, 2013 at 7pm, to a fireside chat with Cameron Olthuis, VP of Search and Social Strategies at CBS Interactive. Cameron will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Cameron will share his experience on Search and Social Strategies for Start ups.