Author Archive: Espree Devora

When’s the last time you saw pyrotechnics shooting from the main stage at tech conference? I bet never. Or body painting next to a Zuckerberg giving a keynote.

He’s not an Independent film maker, but he’s making a documentary. He’s not an artist, but he set to get his art into the Museum of Modern Art (MoMa). His name is Blake Jamieson and his expertise is how to become noticed in a crowded room. He’s most known for hacking Tinder, has been featured in AdWeek and has now moved onto hacking the art world.

Community. My biggest take away from Startup Grind Conference 2016 is how genuinely the organization is committed to uniting and helping startups accelerate together on a global level. Being that I devote my life connecting quality people in the LA tech ecosystem with WeAreLATech , I know how rare it is to find people like Derek Anderson. Derek Andersen founded Startup Grind, he moderated many of the fireside chats at Startup Grind Conference 2016 on the main stage and gave opening and closing remarks, but what caught my attention is how he spoke; his tone of voice and the types of questions and comments he made.

TechZulu is excited to invite you to the 2015 Startup and Entrepreneur Forecast taking place Thursday, January 29 from 7 p.m. to 10 p.m. at the Dethrone Base Camp in Santa Monica. We will have amazing panelists from March Capital, Greycroft, Machinima, Silicon Valley Bank and Amplify who will share their insights and forecast for start-ups in 2015.

‘Asking for money’ is doing it wrong, messaging is what matters. Imagine if you go to your husband or wife, boyfriend or girlfriend, and say ‘I need your help’… no matter how much they love you, the statement naturally leads to a quick mental reaction of ‘what do you want’.

Today attention spans flicker in and out of focus every other second, so to maintain a captive audience is a huge feat. Video creators who take their YouTube business seriously have millions of viewers who tune in every week to engage with a new 3ish minute webisode. Doesn’t matter if a content creator can barely afford to pay rent, most will choose not to “sell out” in order to stay loyal to their fans. They understand without their fans, they are nothing. “People are doing it for the love, not to make money,” Larry Shapiro, Head of Talent at Full Screen.

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

The brands at the 4th annual VidCon weren’t there to learn video keyword strategies, they weren’t there to pretend to be cool, they were there to understand their audience. To immerse themselves in the culture where their potential customers are actively involved = YouTube. It’s a conference about the community, not as much a business conference.

Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.

TechZulu is excited to invite you on July 18, 2013 at 7pm, to a fireside chat with Krishna Gupta, Partner/CEO of Sortfolio, which he recently acquired from 37Signals. Krishna will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Krishna will share his experience on “What Makes a Startup Attractive for Acquisition”