Advertising

The dynamism of web design ascertains that trends should keep varying to the better with changing times. The changes are usually due to improvements in previous designs to suit current tastes and preferences. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa.

Black Friday is an important holiday for retailers who see huge numbers of consumers shopping for the holiday season. It has long been held as the ultimate annual shopping holiday, but Cyber Monday has quickly been picking up speed and pulling in equally large amounts of sales.

Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

It is easy to understand why some traditional stores, those little shops around the corner, shirk and dodge the eventuality of turning digital. The digital world is pretty huge but then again, it is an eventuality and even small businesses and brands cannot and should not try to escape it. A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts.

One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.

Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

When AT&T first loaned me this device for review, I’ll be honest. I thought it was a wifi/bluetooth camera that would sync with my phone. Then I turned it on and realized, OH! This thing IS a smartphone!

Pushup Social seamlessly integrates a social network into an existing website in minutes. The unique technology adds a bar to the bottom of the site, which opens or closes the social network with a simple click. With this ability, website owners can now build and engage their community, control messaging, user analytics and advertising revenue, while gaining the increased site optimization that comes with keeping users on their website.

This weekend marks the 12th consecutive Southern California Linux Expo, SCaLE12x. Taking place at the Hilton Los Angeles Airport hotel, the three-day event featuers 85 speakers, over 100 exhibitors and a keynote by Lawrence Lessig.

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.