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Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. If you missed out on the keynotes live we have all of them for you on demand.

Founded over a year ago, Stacksocial’s CEO Josh Payne, found the task of sifting through page after page in the hunt for software daunting and decided something had to be done. From a complex problem, a simple solution was found; work directly with developers and publishers to help them reach the demographic that’s most likely to utilize their software.

TVSync’s parent company Voible, has provided fingerprint protection technology to most major movie studios and TV networks since 2005. Their VDNA technology helps protect and manage content rights for works that may be pirated and uploaded illegally by automatically identifying that content, tracking it and taking it down. Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device.

You have probably heard of several projects from @WalmartLabs, such as Polaris, a Walmart.com search engine; Shopycat, a social gift finder; Classrooms, a program to simplify back-to-school shopping.

Goodies Co has today November 26 introduced Free Shipping to help shoppers enjoy goodies from Cyber Monday till Friday, November 30 as Christmas fast approaches.

The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union.

Jackass, TheDudesons, America’s Funniest Home Videos. Normal people get paid every day by TV networks wanting to get a hold of stunts, pranks and home videos that tickle your funny bone. Question is, how do these non celebrity everyday people form relationships with the TV execs and what exactly are those execs looking for? I had the opportunity of interviewing some key people in the world of video licensing to explore how the industry works.

Copenhagen is world renowned for its biking culture and has officially become the first Bike City in the World. It’s not a surprise then that the founders of a company that provides a smart solution to university students to rent a bike for free, happen to be Danish. Johan Bender and Kim Sanderhoff are the founders of Free Bike Project. Both are students at the University of Southern California and wanted to provide free bike access to students on campus.

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way.

It is that time of year again, when the digital and tech world looked up from their busy workload just long enough to make sure that they are “represented” with a kickass submission for a panel or two at the most prestigious conference all year, SXSWi (South by Southwest Interactive Festival).