How to Utilize UX and UI on Your Company Website

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UI-UX-Use

You hear the terms UX and UI used a lot when it comes to software and web design, but they can have pretty vague interpretations. Creating a proper user environment takes a little marketing and technical knowledge to be effective. Here are a few ideas on using UX/UI successfully in your company website.

What UX and UI mean

These are not technical terms, but simply abbreviations for some fairly common concepts: user experience and user interface. They are related but don’t refer to the same things, yet many people seem to use them separately or together as buzzwords to refer to design work in general. This can create some confusion in planning, job roles, product development, and design concepts in general. You need to appreciate the different meaning of these terms and their relation to each other to utilize them in a way that best complements each approach when used together to create rewarding site design.

Web Presence

You want an online presence that captures attention and keeps visitors coming back by making sites memorable and communicative; in other words, conveying info on your product or offer that illustrates the benefits of shopping with your company. The user interface (UI) is the graphic layout the visitors interact with (via buttons, forms, links, etc.), while the user experience (UX) is the overall feeling the visitor gets. The idea is to integrate both to create an environment that’s distinctive in its market niche while providing a pleasant visual interface that’s functional yet takes advantage of new features in web technology which users expect.

Building a Product

All of this means creating a good user experience through your own product – your web pages and content. But you must also integrate a convenient, user-friendly interface for the technical features the user will be looking for, such as menus, links, different media channels, and other controls. The UI is as crucial as content to the UX. You have to focus on both separately to achieve the best results overall.

Creative UI/UX Web Design

UX is all the elements that relate to the user’s interaction with your web pages. This includes visual appeal, performance, features, content, and in sum every perception and reaction they get from using your website. This all requires creativity since you want unique qualities users can’t get anywhere else. A new website is registered every second. Naturally, you want user experience with your site to be as positive as possible so that visitors are not only likely to spend some time with your content, but to come back later.

The UI Designer

UI designers are concerned not so much with the overall impression, but on how the product is organized and presented. Each page must clearly present the paths the visitor can follow to interact with the site’s content. For instance, the UI designer must decide which menus to display on which pages, and what type of menu to use. Controls must be consistent and easily located to avoid confusing the visitor. A subtitle services option can help with this. The UI designer’s goal is to establish a style guide that’s applied consistently across visual components.

The UX Designer

UX designers are concerned with how the site feels. There are no simple formulas to success as every visitor may have different tastes, interests, and devices. Many of today’s visitors come from mobile devices; 27% of B2B users come from smartphones. UX design must result in a product that flows smoothly, intuitively, and consistently from one point to the next, be it site navigation, the checkout process, page hierarchies, and so on.

When designing your site, it helps to remember that the UI is the visual elements the user will encounter on each page, while the UX is the total reaction to all these elements working together from throughout the site to enhance its value to the user.

Alex Espenson

Alex Espenson is a technology writer with a passion for home automation, tech security, and wearable smart devices.

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