Digital Family Reunion is exactly what its name implies – a reunion of digital executives young and old who have helped shape Southern California into a leading hub for entrepreneurs. This year’s event returns to its original home at the Skirball Cultural Center on Wednesday, December 11 from 6-10pm. Register with TechZulu promo code DFR54 for a discount here.
The non-profit, Code.org is partnering with Computer Science Education week to lead a massive effort to raise awareness around computer science education this December. Code.org is leading an event called ‘Hour of Code’ with an impressive goal of getting 10 Million students to learn to code (for at least one hour) during the week of December 9-15.
Some of the most successful brands to date are ones that have a history and a story. In this event, guests will learn how heritage brands today are using social media to reinforce their brand positioning and messaging in order to connect with their consumers, audience, and community. Join us for a presentation and workshop with industry leaders to gain the skills of a successful marketing strategy.
Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.
Content is king, and local startup Yekra has just secured $3 million in funding for their digital rights distribution service for the every man. In the digital age, streaming content is profitable for producers, but now digital rights management (DRM) is not just for big studios but for independent content creators as well.
Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide. The project was started by a group of young Spanish digerati called Riot Cinema Collective. Using the power of the Internet’s connected tools they are proposing a new film model from financing, distribution, production and user participation by fostering a hardcore community under a Share-alike Creative Commons license.