One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective onboarding process, what’s next? Well, it’s simple, retaining that list and ensuring your subscribers are engaged and coming back. As we move forward in this digital age, attention spans are shortening and a need for value is growing. A simple direct response campaign that might have worked in the past won’t necessarily get the same results today.