YouTube Marketing | Top 8 Tips to Increase Sales with Video

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Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Jeffrey Harmon, CMO of Orabrush and Orapup

Orapup Sold $1 Million In Merchandise Before Going Into Production.

Jeffrey Harmon says a brand MUST have a distribution strategy. That as a business it is impossible to build your brand without an adwords strategy or partnering into a YouTubers existing audience or having a robust email list.

To rebut that only teens watch YouTube he said that, “There are a lot of 45 year olds on YouTube”. In fact one YouTube market waiting to be dominated is Mommy bloggers. No one has yet to rule that space.

Harmon suggests,

1.  Give up TV and start watching YouTube.

2.  Become the demographic you want to market to.

3.  Think about how you would sell in person. Practice on your friends and pitch selling them on your concept and perfecting the pitch.

Billy Mays was doing road shows for 12 years perfecting his pitch before he actually took Orange Glo, Kaboom and OxiClean to TV.

4.  Figure out how to translate the core parts of that in person pitch into a good script.  You may need to hire a good script writer. If any ideas in the script take away from the core message selling the product it will hurt the effectiveness of the video.

5.  Shoot a video made specifically for YouTube. This means tight shots and lots of jumps. Don’t worry about major production value, but you do need great audio and clear messaging.

6.  Get likes and subscribers.

Taco Bell Social Media Director Nick TranNOTE: Now you don’t even need a YouTube channel to like a video.

Nick Tran, Social Media Lead for Taco Bell

YouTube Star Freddie Wong Starts Slinging Taco Bell

Nick Tran says, “Taco Bell has tried to take the personality of the brand and infuse it into building a friendship with our fans so we try not to speak to them like a corporation would try to speak to them, we are trying to speak to them like a friend would…We have an opportunity to build a deeper friendship with a lot of our influencers and a lot of their fans…”

Tran suggests,

7.  Don’t put on a mask before you engage. Treat the brand as though it’s you and treat the audience as though they are your friends.

8.  Embrace the idea of transparency and realize it is something that is going to make a better brand.

There are many paths you can take to develop a robust YouTube channel in order to market your brand from creating a one time hit like “Hello Flo” and “Dollar Shave Club” did to creating a consistent web series. Evan Bregman, Director of Digital Media at Electus said, “If we wanted to cut through the clutter of all the different YouTube channels …. we needed to have loud content.” So they created the “Loud Network”, a variety of multicultural web series featuring content on lifestyle and music targeting males 18-34 years old. Orabrush also created a web series called “Diary of a Dirty Tongue”. Overall, when creating content, remember in the YouTube culture audience is always first, not your brand, so think about what your future subscribers want to see.

Here are videos from the Loud Network and from Orabrush’s “Diary of a Dirty Tongue”

Espree Devora

*the Girl who Gets it Done* Espree created WeAreLATech which unites LA Tech founders, investors, engineers and creatives via incredible offline activities, the 1st LA Tech podcast "WeAreLATech" featuring LA Startups fueling this city to become a top destination for tech and innovation and a calendar of all the Los Angeles tech events (updated weekly) which can be found both via WeAreLATech mobile app. Additionally she produces and hosts the #womenintech Podcast and "Hello Customer" podcast. In addition to being a contributing journalist and panel moderator for TechZulu she has provided seminars in entrepreneurship and technology to many corporations and universities including CBS, SXSW, Disney and USC Executive MBA. On her blog, SaveBusinessTime.com, she enjoys curating and reviewing the best Productivity Tools for Startups

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