I can personally say I’m quite familiar with the work Etymotic Research has done with their line of ER20 high-fidelity Earplugs and consider these low profile plugs to be a nightlife staple. To my fellow audiophiles who frequent your fair share of festivals, shows, clubs, and concerts, I’m sure you can share in my spectrum of feelings towards the products that companies like Etymotic Research offer…
Customer loyalty, one of those seemingly innocuous facets of both large and small scale businesses that can be easily overlooked, but generally understood as ultra important to how well a business thrives. You’ve taken care of the 1) product, 2) marketing, 3) overall experience (to garner positive reviews), but then what? How do you guarantee a simply favorable review versus a regularly returning loyal customer?
“I paid money to STAND here for 4 hours and watch a bunch of couched geeks chat?” I thought. “SERIOUSLY?”
Absolutely. And honestly? It was DAMN entertaining. We had a fantastic time at last week’s inaugural leetUP event, a new live event series catered to celebrating and showcasing nerd culture. One part arts, culture, and entertainment showcase; two parts variety show; three parts toilet humor infused banter, The show was hosted by “Attack of the Show” (G4)’s host Kevin Pereira (who also founded and produced the show).
I absolutely love attending events and shows at Club Nokia. The theater is well ventilated, the floor space is spacious, and the view is good from almost every angle of the room. But most importantly, it has a sound system that shakes your body to the core like it were the end of days and tears your face off with no apologies … so I couldn’t be more excited about returning, but this time, for something a little different. Something a little off the wall from the music acts Club Nokia often hosts. Introducing leetUP, a new live event series designed to share and celebrate ultimate geekdom; a toast to the unlikely, a showcase for all things nerd culture with strong dashes of technology, arts, lifestyle, and comedy thrown in.
Try to recall when it was the last time you looked at the SD or microSD card from your phone, camera, or tablet and thought to yourself: “Damn, these cards are kind of ugly. I wish they’d do something about it.” Probably not huh? So what’s the big deal with Samsung’s new line of “stylish branded memory cards?” Well..
The swanky little boutique suite on Santa Monica’s Main Street greeted me in a way that I hadn’t expected. Having been invited to a Sony Vita (Playstation Portable successor) VIP party, I was expecting the event venue to be at a) an electronics store with a sterile feel or b) a top 40 boozing event with a double-booked guest list and red carpet entrance fitting for only Hollywood’s most obscure C-Listers (as some of these product release parties can sometimes be like).
The irony: a sad state that even with the huge number of social network applications we have at our disposal, we’re oftentimes lost, unable to keep up, or still lose touch so easily. But for a second let’s try something different and blame the technology. It’s okay, it’s not your fault.
To begin our recap of last week’s winter TZ Spotlight, we’d like to say our list of thank yous. Thank you to the supporters who told their colleagues and friends about the event, to our attendees for the attention towards the center of the room, to our supporting sponsors, our Spotlight judges, and to Bill Gross, our inspirational keynote speaker for the evening.
Some exciting news from Las Vegas in the massive Sony Booth (for every time I’ve been at CES, Sony’s area takes up damn near the entire exhibit hall /HugeExxagerationButSeriouslyTheyDoItBig) with multiple product releases in every possible category of an electronic consumer’s life.
How much more would consumers spend if they didn’t have to share sensitive person data or type in long credit card numbers to complete their purchase? According to an online survey conducted by Javelin Strategy & Research, online merchants could add an aggregated yearly revenue amount of $109.8 billion simply by offering alternative payment options that don’t require credit cards.
