LA-based Science Inc., has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration.
Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold.
Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He also co-founded The Comotion Group, which was acquired by Sharethrough and was previously advisor to Wildfire, which Google acquired for $350M.
Speaking of his appointment, Michael Jones, CEO Science Inc said, “Matt has an outstanding track record for building stellar teams. He understands the nuances of social media marketing and his expertise in advertising technology, particularly across Facebook, will serve to further accelerate our portfolio companies’ growth.”
“Matt has a creative and analytical background in performance marketing and has hands on expertise driving customer growth within the walls of Facebook. As an organization, we have leveraged against the scale and media tools available through Facebook, Twitter, Instagram and others and plan to rally around Matt to continue to develop cutting edge and scalable tactics.”
Jones believes Monahan brings to Science a wealth of experience building and scaling startups, with a unique expertise in business development, social marketing, and digital advertising, will help Science Inc build robust and scalable startups.
At the moment, Monahan is a mentor at 500 Startups, where he guides early stage companies in social media marketing.
With over 20 investments in firms such as DollarShaveClub, DogVacay, HelloSociety, Ellie, Uncovet, among others, Monahan will work with Science to use social media signals to evaluate customer adoption.
“I’m thrilled to shape the strategies and work with the team to take advantage of the early scalability, intelligence, and reach social networks offer,” said Monahan. “Having spent my career working with brand and performance marketers, I am keenly aware of how important it is for them to leverage social, and I look forward to being the conduit of information exchange with Science’s portfolio of companies.”