Marketing

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He also co-founded The Comotion Group, which was acquired by Sharethrough and was previously advisor to Wildfire, which Google acquired for $350M.

Through the magic of modern technology, and a lot of hard work by the Elves at the North Pole, children from around the world can have a real, live video call with Santa.

Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.

Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.

Smart matching offline connections startup, At The Pool, has today launched a mobile app that is set to reinvent the way people connect and interact.
The new iOS app utilizes a contact list that’s organized by geographic proximity making it easy for people with like interests to connect through “shouts.” The app allows easy photo sharing, existing contact list, push notifications and geo-awareness.

Forget visits to random restaurants, myfab5 uses the power of the crowd to help you search for the best restaurant in town. The platform connects foodies to restaurants for a win-win situation for both parties.

SnapMyAd is an iOS app that allows Instagram users to monetize their smartphone photos if they let brands use them in their promotional campaigns. The free iOS app connects consumers with their favorite brands on Instagram and rewards them for their best Instagram photos. Consumers have complete control over which brands they interact with, for what perk or reward and which photos they are willing to exchange for those brand perks.

The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. However, the right e-commerce technology and marketing is necessary to get your brand the exposure it needs to be seen.

Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.

TechZulu caught up with Kaleio founder & CEO, Jim Riley who promised that Kaleio is giving students or non-executives tools needed to succeed as until now, there hadn’t been a platform for them to directly and professionally network with others within their desired industry.