The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. However, the right e-commerce technology and marketing is necessary to get your brand the exposure it needs to be seen.
Tonight, in my Facebook feed, (thanks to Micah Baldwin), I came across the Hello Flo video. It is YouTube marketing at its best. Huffington Post is already calling it the “Best Tampon Campaign Ad in the History of the World” and the video only went live yesterday. YESTERDAY. From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days.
TechZulu caught up with Kaleio founder & CEO, Jim Riley who promised that Kaleio is giving students or non-executives tools needed to succeed as until now, there hadn’t been a platform for them to directly and professionally network with others within their desired industry.
New York based SeedInvest, an the equity-based crowdfunding platform founded in 2012 by former professional investors Ryan Feit and James Han Friday closed $1 million in funding led by the Jumpstart New Jersey Angel Network in a move that will see them accelerate the growth of the platform and to develop new features that assist both investors and companies seeking capital.
This month on May 21st from 6pm – 9pm PST, SMCLA and TechZulu are partnering to celebrate “United We Share, a month long celebration of 7th anniversary of the founding of the international Social Media Club and it’s amazing members. All month long we will unite in shining a spotlight on the international community, including livestreaming our May event – a deep dive into Publishing 2.0
For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.
Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. This article is to shine a digital light on a few other companies who have “WOWED” me and their secret sauce to create long term impact that makes at least my day a little bit easier, making me excited to share these companies with everyone I know.
If you’ve been following TechZulu for any determinate amount of time, you know that the LA Tech scene/community has been growing at a fantastically ridiculous pace.
Music streaming services are either full of ads that interrupt the flow of music or have a premium service to hear the latest and greatest songs without interruption. Even with all that cash flow, the listeners only hear bands from big labels and the smaller indie bands are pushed away and forgotten. It’s hard for smaller labels to get any radio time and to have their name known in the music world, thus they have less resources to grow from. Earbits wants to fix those problems for listeners and small-time bands by recreating the music streaming service.
On the road to “cashflow positive,” there are many obstacles. I see startups sabotaging themselves all the time. By not really understanding and monitoring your cashflow, you may be inadvertently creating serious cashflow problems. And a serious cashflow problem leads to a failed business…
