Marketing

For new businesses, social media marketing may seem a bit overwhelming. However, with a good set of rules to frame your communication, you will quickly become comfortable presenting quality content that reflects the voice of your brand and appeals to your audience. Here are four steps to help you get started building a great social media presence.

The rise of startups is becoming one of the strongest engines of job growth and economic growth all around the world. As the capital needed to start a small business continues to fall, the number of software companies being started is exploding. These companies are also no longer limited in areas near venture capitalists in Silicon Valley, Boston, and New York City, and practically anyone can join startups in their local cities — or even across the globe as a remote employee.

Earlier this week, we gave a comprehensive breakdown of the 29 companies with a preview of Batch 8 Demo Day. Today, we’ll be presenting our favorite ten of the day in ABC order. Bear in mind, we’re going to keep the financial specs under wraps (just tiny hints), but overall, Batch 8 performed very strongly across the board.

Meet Nanxi Liu, CEO and a cofounder of Enplug. We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising.

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He also co-founded The Comotion Group, which was acquired by Sharethrough and was previously advisor to Wildfire, which Google acquired for $350M.

Through the magic of modern technology, and a lot of hard work by the Elves at the North Pole, children from around the world can have a real, live video call with Santa.

Imagine it. You’re flipping through Vevo and watching a music video. But first, 30 seconds of commercial. You stare blankly wondering “what’s this a commercial of?” while watching the screen and registering nothing.

Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching.

Smart matching offline connections startup, At The Pool, has today launched a mobile app that is set to reinvent the way people connect and interact.
The new iOS app utilizes a contact list that’s organized by geographic proximity making it easy for people with like interests to connect through “shouts.” The app allows easy photo sharing, existing contact list, push notifications and geo-awareness.

Forget visits to random restaurants, myfab5 uses the power of the crowd to help you search for the best restaurant in town. The platform connects foodies to restaurants for a win-win situation for both parties.

SnapMyAd is an iOS app that allows Instagram users to monetize their smartphone photos if they let brands use them in their promotional campaigns. The free iOS app connects consumers with their favorite brands on Instagram and rewards them for their best Instagram photos. Consumers have complete control over which brands they interact with, for what perk or reward and which photos they are willing to exchange for those brand perks.