Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com, Facebook earns 65.5 percent of all social network ad spending worldwide. That was $15.5 billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? Here are a few trends that need to be taken account of and exploited to the best potential for future success.
Facebook has today partnered with OpenTable to allow users book tables via a Facebook app dubbed Facebook Pages for restaurants.
According to Facebook,”The update represents a new way of discovering and booking great dining experiences, all within the Facebook mobile app. There’s no need to visit a separate mobile site or open a separate app.”
Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information.
While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners.
Foursquare wants to know you more in 2013 beginning January 28. At the moment, Foursquare rarely shows a users full name or just their first name and last initial (“John Smith” vs. “John S.”). But if a user searches for a friend in Foursquare, full names appear in the results, but when one clicks on their friend’s profile page they don’t see their last name.
A TechCrunch Disrupt SF 2012 Finalist, Gyft said it was giving away $250k in free gift cards on its launch but that’s not what they are up to now.
Gyft, headquartered in San Francisco, California, is a digital gift card platform that simplifies managing our gift cards and Lingham promises that we are gonna ditch the plastic and use our mobile devices to store, send and redeem cards.
Facebook just hit 1 billion active users globally and that was great but a new social payment application is set to make Facebook users across the world get more from their connections and even allowing companies to sell or receive payments from their pages.
TechZulu caught up Robert Sussman, Co-CEO of Zunguz, the Facebook payment app.