The LinkedIn Guru: Lewis Howes
Lewis Howes knows his stuff about Linkedin and being the co-author of “LinkedWorking” I would hope so. His story about how he became so knowledgeable about LinkedIn is not only inspiring but a bit hilarious. We caught up with Lewis and got him to spill the beans on a few great LinkedIn tips to not only get your profile one of the top ranked profiles on LinkedIn but also how to benefit from LinkedIn by adding value and being consistent.
Checkout our interview with Lewis below to learn all the great tips and tricks he provides along with the story of how he became the LinkedIn Guru.
For those of you who may not know who Lewis Howes is, here is a short bio:
“Lewis Howes, a previous two sport collegiate All-American, is also the NCAA All-Division Record Holder for the most receiving yards in a single football game (418 yards, currently an unofficial World Record). Lewis graduated with a Sports Management degree from Principia College, and since his retirement from professional football, he continues to stay involved in the sports industry with his work through founding the Sports Executives Association and SportsNetworker.com. SportsNetworker.com is a site that connects sports professionals in the industry. He also represents sports companies and professional athletes with social media marketing and branding.
Lewis, unlike many former athletes has successfully translated the mental and physical tools learned in sports to the business world.
Lewis is the co-author of the LinkedIn success book, LinkedWorking: Generating Success on the World’s Largest Professional Networking Website.
In addition to this book, Lewis helps professionals and companies achieve greater return on the time they devote to LinkedIn and other social networking through his acclaimed training seminars, one-on-one coaching sessions, and corporate consulting programs. He also creates opportunities for online connections to gather face-to-face through his live “LinkedWorking” events around the country.”
Now for the good stuff. So who does one get to topped ranked on LinkedIn? Keywords of course! But where does one place those keywords on your LinkedIn profile? In 5 spots:
- The Headline
- Current Work Experience
- Past Work Experience
- Summary
- Specialties
I’ve tried it and am waiting for the LinkedIn Servers to update. I was ranked as a top profile for one search then searched again and it was gone. Guess I’ll have to wait until all of LinkedIn Servers get updated but will definitely report back with results.
