Retailers, meet the Card Carrier: Interview with leverage co-founders Mark Edward Roberts and Jennifer Mathe of LeverageCard.com
If you could control how retailers know you beyond what you buy, you could leverage that information against future purchases, potentially saving money in the process. I had the opportunity to speak with Mark Edward Roberts and Jennifer Mathe of Leverage about how they help mediate a win-win-win between retailers, consumers and their website, LeverageCard.com.
After briefly commenting on the beautiful California sunshine, we talked about how it is actually more important now than ever when scrimping and saving in a down economy with consolidating our plastic. Mark mentioned 15 companies this year alone which have gone bankrupt but some loyalty points were saved using Leverage’s program. A preview of their new website is given, which is to launch later this year. Finally, we hear some sage advice from Jennifer about how much money to raise in your own startup (hint: 2x what you had thought originally) and how to weather the storm as an entrepreneur.
