Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.
Author Archive: Jenna Hannon
“Competition for the future is about what you are doing today,” Vijay Govindarajan preaches passionately from the stage at the front of the Metro Toronto Convention center on June 5th, 2012 at the Art of Leadership Conference. Govindarajan is referencing his new book Reverse Innovation: Create Far from Home, a book on strategy, or what Govindarajan refers to as “pushing back the fold of the future.”
“Some say data is the new black,” laughs former LInkedin data scientist, DJ Patil on stage during the Mesh Conference in Toronto, Wednesday, May 23, 2012. Patil’s presentation ‘Managing Life in a Chaotic World via Data,’ starts with an audience experiment to show us that “we are all data products,” according to Patil. We all do complex processing for mental algorithms that make predictions about ourselves and our environment.
When we think of our neighbors to the North in Canada, we think of bountiful natural resources, open land, and flannel shirts; we don’t necessarily think of tech. The major cities are dominated by industries such as oil, resource exporting, and politics. With the latest in RIMs downward spiral, Canada should be expected to leave this industry to the Valley. So, when I arrived back in my home country after six years of sunny and buzzing California, I thought that finding a tech scene would be a needle in a haystack. I couldn’t have been farther from the truth.
Youtube.com, 48 hours of uploads every minute and three billion views daily, according to Youtube.com’s official blog in May of 2011. With consumption of online video up “400% with the release of the Iphone 3G back in 2009” (MacRumors, Eric Slivka) and the numbers ever growing, it would be tough to testify that we aren’t as a globe, obsessed with online video. With producing at our finger tips, we can film our lives to post for the word to see.
Just like the sky scraping investment banks of Wall Street, the technology industry tends to be a sausage party. A Silicon Valley conference is a room full of suits, with the occasional skirt suite. So when I heard about Women 2.0 pitch and technology competition at the Computer History Museum in Mountain View, CA, I couldn’t help but feel like it might be a hall of crickets with a few passionate women warming the front row. I was overwhelmingly mistaken.
A look around technology industry, perhaps the heart of the global revolution, shows a happily working international community all pushing for the common goal of innovation. The reality, however, of the coexistence between immigrants and their American peers is proving to be a one-sided pursuit, with qualified immigrants struggling to stay in the country to join the companies that they have co-founded.
Retail therapy has long been a rich country’s rite of passage. Although, the way we indulge our retail therapy is changing as quickly as our smartphones. This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).