Measuring the Value of Promotional Products [Infographic]

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Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.

The take-away in a few quick bullets if you are comparing spend:

  • Newspaper = $.75 per impression
  • Television = $1.80 per impression
  • Superbowl = About $3.8 M / 167 M viewers = $.02 per impression
  • Radio = $.50 per impression
  • Direct Mail = $.80 – $1.00 per impression
  • Social Media = $.30 per impression
  • Promotional Calendars = $.18 per impression
  • Promotional Pens = $.12 per impression

(All numbers and infographic from IAS Promotes. These numbers do not reflect analysis done by Techzulu)

promo marketing

Jenna Hannon

Jenna Hannon is a a creative marketing professional passionate about innovation and technology. She specializes in online revenue and acquisition growth, currently at video discovery service, @Fanhattan. She also advises Silicon Valley based start-ups for marketing strategy. Check out her personal blog here: jennaration-y.com

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  • Consider the item and any associated concept in choosing the present. If you are releasing a new item.

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